“It Tastes Like Real Meat”: World’s First-Ever Plant-Based Luncheon Meat by OmniMeat

Plant-based meat has been a growing obsession among many, for its apparent benefits to our biodiversity, and even for our health. OmniMeat is a well-known name for its plant-based meats. 

But have you heard of plant-based luncheon meat? 

Ladies and gents, I present to you, the OmniMeat Luncheon. It’s the world’s first-ever luncheon meat made from plants, and it is a proud creation of OmniFood and its parent organisation, Green Monday Group.

I had the honour to try out their luncheon meat in various dishes, and if I were to summarise the experience in five words, they would be, ‘It tastes like real meat’. To me, that is the ultimate, million-dollar question that had to be answered – “Does it taste like actual meat?” Well, you heard it here.

Omnimeat Luncheon Spread
The OmniMeat Luncheon spread

This luncheon meat is a unique blend of plant-based proteins that creates this parallel universe of plant-based meats, while still tasting and smelling much like their meat counterparts. This creation opens up a door to a whole new world of ethical meat for vegans, vegetarians, and pescatarians.

Indeed, a massive milestone in food technology, this invention is a result of years of research and development. The first OmniFood item, the OmniMeat Mince, was launched in April 2018, and since then, the company has come a long way.

OmniMeat Luncheon Tartlet
OmniMeat Luncheon Tartlet from the Swissôtel Merchant Court’s Ellenborough Market Café

OmniMeat Luncheon launched a partnership with McDonald’s Hong Kong and Macau. Since then, OmniMeat’s two new products, Luncheon and Strip, are now available for purchase at selected NTUC FairPrice supermarkets, other major supermarkets, and Redmart.

But hold your horses, there’s more!

The award-winning local F&B group, and the classic favourite of many Singaporeans, COLLIN’S will also be introducing OmniMeat-centred meals to their menu across its 11 restaurants in Singapore.

Until 31 January 2021, you can dig into COLLIN’S vegetarian options, the OmniMeat Luncheon Lasagne (S$16.80++) or, if you’re looking to indulge in something a little lighter, you can try the OmniMeat Luncheon Chef Salad (S$12.80++)!

Green Monday Group, the proud creator of OmniMeat, has partnered with Accor Group to incorporate OmniMeat creations into their menus at five hotels, including the famous Raffles Hotel.

OmniMeat Luncheon Sando
The OmniMeat Luncheon Sando from Raffles Courtyard at Raffles Hotel

Till 2 December 2020, local gourmets will also be able to feast on these plant-based-luncheon-meat meals at Accor Group’s various dining establishments in the nation. 

Firstly, Raffles Hotel Singapore will be presenting this delectable luncheon meat in the OmniMeat Luncheon Sando, at S$22++ at the iconic Raffles Courtyard. 

OmniMeat Luncheon Sushi
The OmniMeat Luncheon Sushi, from Fairmont Singapore’s Japanese Mikuni Restaurants

Fairmont Singapore will be serving a vast array of vegan dining alternatives, including the OmniMeat Luncheon Sushi, at S$26++ and the OmniMeat Luncheon Udon, at $42++ at their Japanese Mikuni Restaurants. You will also get to try the OmniMeat Luncheon Burger at Swissôtel The Stamford, at S$22++, from Clove Burgers and Shakers.

OmniMeat Luncheon Udon
The OmniMeat Luncheon Udon, from Fairmont Singapore’s Japanese Mikuni Restaurants

The Swissôtel Merchant Court’s Ellenborough Market Café will be serving the OmniMeat Luncheon Tartlet at S$12 nett. Moreover, Mercure Singapore on Stevens’ Winsetone will be serving the OmniMeat Luncheon Tagliatelle Aglio e Olio, at S$30++!

OmniMeat Luncheon Burger
The OmniMeat Luncheon Burger at Swissôtel The Stamford, from Clove Burgers and Shakers

This Luncheon Meat is so versatile, that it can be enjoyed in any cuisine – Japanese, Italian, and so much more! You name it; it can do it. This is where the idea of ‘Omnipresent’ comes in, which inspired the name of the brand. These products can be enjoyed in every meal, and are suited for every culture. 

The OmniMeat Luncheon (S$8.80 per pack) and Strip ($6.90 per pack), along with the OmniMeat Mince ($6.50 per pack) will be available for purchase at selected NTUC FairPrice supermarkets, other major supermarkets and Redmart. 

Extremely easy to prepare, these products can easily be integrated into every meal and still deliver a fresh punch of flavour! Without defrosting, you can pan-fry these products, or pop them into an air fryer and enjoy them for breakfast, lunch, dinner, and even a satisfying midnight snack!

Cruelty-free, non-GMO, free of cholesterol, no added hormones, antibiotics and MSG, you can eat these products guilt-free and still get your nutrients – protein, dietary fibre, potassium and calcium.

Make your guilt-free purchase today, and join the world of plant-based meat!

Photos by Darren Chiong of the DANAMIC team.

Baani Kaur

Aspiring to achieve great heights like every human in the world, but till then, enjoy the most dramatic and sarcastic person you will ever read from.

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