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Longform

The Longform vertical is here for you whenever you need it. Watch this space for passionate op-eds, musings with word counts that are way past social convention, and, if we dare say so ourselves, well-written pieces that offer a glimpse into the perspective of another human. Just click, scroll, and you’re ready to roll.

DBS Bank and Mediacorp Join Forces for the Ultimate Battle: The Fight Against Food Waste

DBS Bank and Mediacorp Join Forces for the Ultimate Battle: The Fight Against Food Waste

DBS Bank and Mediacorp have joined forces to fight against food waste with their new series on CNA's YouTube, shining a light on the issue.
Dare To Share: It’s time we took a look at Male Mental Health

Dare To Share: It’s time we took a look at Male Mental Health

Mental health remains a big stigma for males. To ease its prevalence, a team created Dare To Share, a campaign that aims to set the record straight on it.
Discreet Lens for Discreet Filming: Looking at how normalising sexual harressment has made injustice prevalent today

Discreet Lens for Discreet Filming: Looking at how normalising sexual harressment has made injustice prevalent today

Discreet Lens is wanting to spark a conversation about sexual harassment and injustice, issues systemic in Singapore. But here's how it could make it worse.
Answering the call: Expara launches VirTech Global Accelerator Programme to uplift promising startups against the COVID-19 disruption

Answering the call: Expara launches VirTech Global Accelerator Programme to uplift promising startups against the COVID-19 disruption

After searching through over 300 applicants, 16 promising startups were selected for the Expara VirTech Global Accelerator programme to be groomed and invested in.
How to celebrate Valentine’s Day amidst the coronavirus epidemic

How to celebrate Valentine’s Day amidst the coronavirus epidemic

Ah Valentine’s Day. Most will say that it is a day to finally spend some quality time with your significant other. They are wrong. Valentine’s Day is a battle of wits and cunning, and we all know who the winner is — capitalism.  But this year stands to have more losers than usual. The coronavirus situation has escalated to an unprecedented level, and that means that public health safety is of the highest concern at the moment. What does this mean? It means no more hanky panky, you horny little devils!   But fret not! There are still ways to show…
Alibaba Cloud Gallery: A step into changing Japanese perceptions

Alibaba Cloud Gallery: A step into changing Japanese perceptions

With the dancing of the bright pink Sakura flowers and the imagery of the famous Mt Fuji peering over the horizon of a landscape dotted with skyscrapers, it’s no wonder why Japan continues to be one of the top destinations to travel to for tourists. And with the upcoming 2020 Summer Olympics that begins in late July, the country is set to rear in a great many more visitors, especially in the capital of Tokyo where the Games will be held across the city. In a bid to prepare for the influx of tourists arriving for the sporting event, Japan…
Why you don’t have to go to art and design school in Singapore if you’re broke and why I did

Why you don’t have to go to art and design school in Singapore if you’re broke and why I did

As a recent graduate, I looked back at the four years I’ve spent in NTU. I do not regret receiving the education I had from my professors and peers. Nevertheless, I will be lying if at some parts of my four years I don’t admit that I was bored, uninspired, and unchallenged. Whether that’s on me or the curriculum, is an entirely different discussion. The conclusion will probably be a mixture of both. (It was me, it was me all along.) The main point of this piece is reflection: is being $40,000 in school debt worth it? Because without the…
How-To Start 2020 with the right insights and networks as a Creative or Digital Marketer with #DMWF 2020!

How-To Start 2020 with the right insights and networks as a Creative or Digital Marketer with #DMWF 2020!

“You have to network if you want to get ahead”, is probably one of the most overly recited quotes by anyone who administers career advice. But who cares about networking, right? If our team has learned anything, sometimes it’s not “what you know”, but “who you know” that gets you ahead of the pack. You’ll benefit from reaching out to people and building a network of contacts – that will become indispensable as you progress, no matter where you work. Even more so, if you’re a Creative Professional or a New Media Digital Marketer, where you can also level up…
DANAMIC: 2019 In Review

DANAMIC: 2019 In Review

DANAMIC underwent a significant dimension of change in the year 2019. We’ve had successes increasing the discipline of our business, creative and technology strategies, while actively engineering to diversify our portfolio of services with the branching out of the DNMC brands. The DANAMIC collective is positioned for long-term sustainable growth in 2020 — as DNMC Creative seeks to further itself as a Creative Agency, assisted by the DNMC Visuals and DNMC+ Production arms for content creation — amidst rapidly growing and changing creative and corporate climates. Our success over the last year would not have been possible without our incredibly…
The state of Esports: Perception of gaming in Singapore

The state of Esports: Perception of gaming in Singapore

Esports. What feeling does that conjure up in you? The thrill of the rush? Excitement? Or perhaps somewhere at the other end of the spectrum like disdain? Whatever it is, you’re probably either on one side or the other, with fewer people sitting in the middle on the subject. As a multi-million dollar subset of a billion-dollar industry, there isn’t any doubt that esports isn’t huge. The sport itself has attracted a worldwide audience of around 400 million – close to competing with traditional sports – as well as garnering close to a billion dollars in revenue, mostly through brand…
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