CARIUMA’s logo, the leaf, is reflective of the rich foliage in Rio’s rainforest. As a matter of fact, product labels used at
‘The Salty Project’ was the first pop-up held by
Similarly, as the second CARIUMA pop-up held at SoHo, New York City was located within the vicinity of drinking spots, ‘The CARIUMA Sneaker Bar’ was initiated. This project used chairs imported from various bars in Rio, which were then used to display the sneakers. Captions and origins of each chair were included in the project as well.
While CARIUMA’s launch at kapok NDC in Singapore did not include such extravagant gestures, beer crates were used as part of the sneakers’ display. Bringing the energy of Rio to the shores of Singapore,
CARIUMA also uses subtle branding in its products, such as embossing the brand name on the eyelets and metal aglets of the sneakers, as well as on the bottom and side of the insoles. CARIUMA sneakers come in three styles – The OCA, The OCA High, and The CATIBA – all of these styles are made in canvas, suede, and leather. A card explaining each sneaker’s unique features is also included in the packaging.
When asked about his future plans for
CARIUMA’s sneakers are stocked at kapok NDC, Singapore. Drop by the kapok NDC retail store and check the sneakers out at #01-05 National Design Centre, 111 Middle Rd, Singapore 188969.
Photos courtesy of kapok