If you leave the duvet cover change until the weekend is nearly over because of the duvet ties, Singapore home label Habo has a story for you. In written answers sent to us on 2 November 2026, founder Donovan Pok explained how the brand’s first product, the Tureis Magnetic Duvet System, started as a taped-up tablecloth and ended as a duvet that stays put.
Tureis launched on 20 October 2026. The route to its final design was messier than the finished product suggests, and the messy parts are the most useful bits of the story.
It Started With a Tablecloth
The first prototype was a tablecloth, some tape and a few old magnets. Pok says it was never meant for sleeping, because it was too small for a bed. It had a narrower job. It tested whether a magnet pocket could be hidden inside a duvet cover with no stitch lines showing, and it helped him work out where those pockets should sit.
That was the right question to answer first. A magnetic cover loses most of its appeal if a row of seams runs across the top of your bed. Once the tablecloth had given him an answer, Pok photographed it, drew sketches and a top-down blueprint, and asked a manufacturer to co-engineer the sewing technique with him.
The manufacturer agreed. According to Pok, the two sides went through several rounds on production constraints and material availability before the first sample was made. That is a lot of back and forth before anyone could even see whether the idea worked.
The Night It Let Go
The first sample paired magnets on the insert with iron plates on the cover. Pok writes that the plates held weakly. Turning onto his side at night was enough to pull the insert and cover apart. The whole point of the product is that the insert stays where you put it, so this was a failure, and the founder spotted it himself.
He had a sensible reason for choosing iron plates. He wanted metal plates on the cover, rather than magnets, so the cover would not stick to the washing machine drum. He also listed other materials, including carbon steel. In the end he settled on what he describes as the strongest and simplest answer: magnet-to-magnet.
A Trade-Off Worth Making
Putting magnets on both sides fixed the grip. It also brought back the laundry problem the iron plates had been meant to avoid. Pok tested later samples in his own washing machine, and the magnets do cling to the drum. He says they caused no damage, and he decided that was a fair price for a stronger hold.
In other words, he had to choose between convenience on laundry day and a secure hold through the night, and he chose the hold. That seems like the right call. Nobody buys a magnetic duvet so the cover comes out of the washer more easily. Still, if you buy one, expect the cover to stick to the drum when you unload it.
What Friends Noticed First
Before launch, Pok had friends try the sets. The first thing they mentioned was the sound of the magnets snapping together. They also said that getting rid of the knots would help anyone short on time. A third comment was that the insert felt comfortable in an air-conditioned room, which is useful to know if you sleep with the aircon (local shorthand for air-conditioning) on.
After launch, one early customer review on Habo’s site said the system was “easy for first time users like me to set up with guide and the materials are soft and magnet stays secure.” A single review proves nothing on its own, but it’s encouraging that “magnet stays secure” was one of the first comments to appear.
So, Is It for You?
The audience here is easy to identify: anyone who has woken up with the insert bunched in one corner of the cover.
The case for the system rests on how much you dislike the corner ties. If it’s the chore you keep putting off, Pok’s account shows the hold was tested, failed, and then redesigned rather than taken for granted, and that is a better reason to trust it than any marketing slogan.
The story began with a tablecloth that was never meant for sleeping, and it’s worth a look!
Photos and Visuals courtesy of Habo.
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