The myFirst Insta magiBox is a voice-powered artificial intelligence (AI) sticker printer for kids. It went on sale in Singapore on 14 October 2026 at S$119, and the idea is simple: a child says what they want, and the box draws it in black and white for them to colour. myFirst sent us a unit to review, so Haz, Luke and I spent a working day trying to break that promise with our Aqua Blue unit.
myFirst is a homegrown kids’ tech brand founded in 2017. It makes smartwatches, cameras, audio devices and creative tools, and it says it operates in over 36 countries. Founder and chief executive officer (CEO) G-Jay Yong pitches the magiBox as a starting point rather than a finished piece: “AI can provide a starting point, but we want children to decide what happens next.”
Setup First, Stickers Later
According to myFirst, the box is set up through the myFirst Circle app. After that, it generates images and stories over Wi-Fi without a phone attached. Parents can view, save and reprint their kid’s artwork through the app’s History feature.
Our setup snagged: the QR code on the box is only for the app, not a pairing code, and the box only came online once we connected it over Wi-Fi. The first stretch of the day went into getting the box online rather than printing anything. Once it was connected, the fun part could begin.
A Dinosaur on Holiday
You speak a prompt, the box previews the artwork on its 2.8-inch screen, and then it prints automatically. That screen was our first surprise: it’s in full colour, even though the packaging only ever shows it in black and white, so we’d assumed it was e-ink. One of our requests was a dinosaur on holiday, which is exactly the kind of silly idea this thing is built for.
Speed was where myFirst’s own materials disagreed with each other. The press release says prints take 30 seconds, and the sell sheet says 10. In our hands, each print landed somewhere between 10 and 30 seconds, so both numbers are fair on a good day.
The stickers peeled off cleanly and stuck well. That matters more than it sounds, because a sticker printer whose stickers won’t stay on a notebook is just a receipt printer with ambitions!
Print quality is decent enough for colouring. In some modes, though, the shading can crowd the spaces a kid would colour in, so it’s worth picking a lighter mode for colouring sheets.
Spider-Man Got the Oops
Under the hood, the magiBox uses a combination of AI models “such as Gemini and OpenAI”. It runs them alongside safety filters that myFirst says its own team built for kids. According to the release, the box checks each prompt before it generates anything. When a request fails, it blocks the image and shows “Oops! Try another idea”.
We tested the filter with Marvel characters. Spider-Man was rejected. Yet the box happily printed what we can only describe as a legally distinct Doctor Doom, the armoured Marvel villain. So whatever lines the filter draws, they don’t follow the comic-book lines a kid might expect, and parents should know that going in. Honestly, the adults in the office had more fun with it than the kids it’s bought for.
Yong says the aim is “setting clear boundaries around what it can do and how it responds to inappropriate requests”. He adds that “technology should support childhood, not consume it.”
Mandarin Worked, Stories Landed
myFirst says voice recognition covers 26 languages and language varieties. These include English, Mandarin, Malay, Hindi, Korean, Japanese, Indonesian, Thai, Vietnamese and Filipino. For Singapore homes where kids switch languages between school and their grandparents’, that’s the headline feature on paper. In our test, the box handled our Mandarin prompt fine.
Voice-to-Story turns a spoken idea into an illustrated story across four scenes, and it was the mode we’d point anyone to first. One request gives a kid a whole strip to colour and narrate, which stretches the fun much further than a single sticker. Story mode is worth it.
Who Else Is Listening?
The release doesn’t say whether voice recordings or prompts sent to Gemini and OpenAI are stored. It also doesn’t say for how long, in which country, or whether they’re used to train models.
That gap matters given myFirst’s history. Gustaf Blomqvist’s ethical-hacking study of the earlier myFirst Fone R1s kids’ smartwatch reported 17 vulnerabilities, including ways to reach the camera and microphone. Finnish broadcaster Yle reported that myFirst confirmed no security review had been done before that platform launched. Yle also reported that the old platform was later phased out. The magiBox is a different product, and none of this shows it shares those flaws, but families deserve a clear answer on voice data.
Battery and Running Costs
myFirst rates the magiBox at up to 120 Voice-to-Image prints per full charge. The battery lasted surprisingly long. We played with it for a good part of the working day, and it was still more than half full. The unit arrived nearly full, and topping it up took roughly half an hour at most (we didn’t time a full charge).
Each box comes with three Thermal Sticker Rolls, two Quick-Peel Sticker Rolls, two interchangeable silicone covers and eight coloured markers. Refills cost S$14.90 for three Thermal Sticker Rolls. myFirst says each roll prints roughly 50 images, so by its own numbers that works out to about 10 cents a print. Our one roll has so far given at least eight single prints and three full four-panel storyboards, and it still isn’t finished.
Our Take
For S$119, the magiBox did the core trick well across our day with it. The stickers stuck, the story mode earned its place, and prints came out in 10 to 30 seconds. The rough edges were a fiddly setup and a filter that blocked Spider-Man but let a Doctor Doom lookalike through. That’s why a parent should sit in on the first few sessions.
What we liked most was how cute the prints are, and the fun of not knowing exactly what you’ll get. What we liked least was the one-time setup, and a roll that kept jamming at first until we re-rolled the paper.
It’s a slightly pricier toy, but for the magic it brings, it’s quite extraordinary, and a very good tool for kids to materialise their creativity. Skip it if you don’t want an always-online device at home, or if you’re not keen on kids using a device unmonitored.
🗓️ Date: On sale since Wednesday, 14 October 2026
📍 Location: myFirst Official Store, Popular Bookstores and Takashimaya
💰 Price: S$119 (launch retail price)
🎨 Colours: Aqua Blue and Blossom Pink
📦 In the box: Three Thermal Sticker Rolls, two Quick-Peel Sticker Rolls, two silicone covers and eight markers
🧻 Refills: S$14.90 for three Thermal Sticker Rolls
If a dinosaur on holiday sounds like your household’s next rainy-afternoon project, check myFirst’s Thermal Sticker Roll refills first, so you know what keeping the magiBox fed will cost. Then let the kids do the talking!
Photos by Nurul Hazirah of The DANAMIC Team. Photos and Visuals courtesy of myFirst.
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