Stadiums used to be simple: a seat, a scoreboard, and a queue for drinks. Samsung and The Kallang are building a smarter version, and it comes with a lot more screens.
On 9 September 2026, The Kallang Group and Samsung Electronics Singapore announced a multi-year partnership that makes Samsung the precinct’s official consumer electronics partner. The deal covers mobile, smart wearables, displays, and connected AI (artificial intelligence) appliances. Its biggest number is close to 500 Samsung AI TVs and monitors, spread across the precinct. The aim is to get more Singaporeans moving, with technology doing some of the nudging.
If you haven’t been, The Kallang (formerly the Singapore Sports Hub) wraps around the 55,000-capacity National Stadium, retractable roof and all. Around it sit the Singapore Indoor Stadium, the OCBC Aquatic Centre, and the 41,000-square-metre Kallang Wave Mall, indoor climbing wall included. For a lazier Saturday, there are pickleball courts, a skate park, and giant chess. Concerts, matches, and weekend hangs all happen here, so whatever gets installed reaches a huge slice of the city.
610 Walkers, 6,100 Steps
Four days later, the partnership got its first outing. On Sunday, 13 September 2026, the inaugural Samsung Galaxy Walkathon drew more than 610 participants for a 7am start and a 5km loop around the precinct. That’s 6,100 steps, a nod to SG61, local shorthand for Singapore’s 61st birthday this year.
The walk ran as part of the National Stadium Experience, The Kallang Group’s signature community festival. Singtel and SPH Media Limited joined as partners, and the walk supported World Heart Day 2026 alongside the Singapore Heart Foundation. After the finish, walkers headed to the Walkers’ Village for hands-on Samsung Health demos on the latest Galaxy devices, a guided group cool-down, and partner activities.
Choosing a jalan-jalan (Malay for a leisurely stroll) over a race was a clever move. Sport Singapore, the national sports agency, found that 76% of residents aged 13 and above exercised regularly in 2025, up from 54% in 2015. Its surveys from 2019 to 2025 put walking at the top of the nation’s workouts. A walk meets people where they already are, and more than 610 of them turned up on a Sunday morning to prove it.
The walk’s standout tech sat on people’s wrists. Samsung has spent the past few years going all in on AI across its Galaxy devices, and the walkathon ran on Samsung Health and the newest Galaxy smartwatches. Those include the Galaxy Watch Ultra2 and the Galaxy Watch9 Series, successor to the Watch8 series Samsung unveiled in July 2025.
The feature most worth your time is the new Heart Health Score. It uses your sleep, stress, and activity to gauge your heart health, then recommends ways to hold that score or lift it. A step counter tells you what you did yesterday. A score with a plan tells you what to change tomorrow, and that’s far more useful if your watch data usually goes unread.
“More consumers today are taking a proactive interest in managing their health and wellness, and technology can make that journey more engaging, accessible and rewarding,” said Jeffrey Hahn, President of Samsung Electronics Singapore. The walk came with a cause attached. Samsung launched a donation drive and pledged its own contribution to the Singapore Heart Foundation, which raises heart health awareness and helps patients with the cost of care. The Kallang Group planned to light up the National Stadium in red that evening to mark the effort.
The Screens You’ll Actually Notice
Close to 500 is the number everyone will quote, so here’s where those screens are going: hospitality suites and event spaces across the precinct. The line-up includes Samsung models such as the QN90F TV and the M90H monitor. Most visitors won’t catch a match from a hospitality suite, though. For them, two smaller rollouts will make the bigger difference.
The first is a set of Samsung smart monitors at The Kallang Ticketing Box and inside Kallang Wave Mall, meant to help visitors find their way and look up information. Picture a sold-out concert night, with 55,000 people spilling out of the stadium and plenty of them asking which way to the train? A screen with directions beats squinting at a map on a phone with 5% battery left.
The second is the Singapore Tennis Open 2026, running from 21 to 27 September. Samsung is the tournament’s Official Consumer Electronics Partner. Selected matches will play on its high-definition displays at the 3,000-capacity OCBC Arena and at the Fan Zone in Arena Park. Entry to the Fan Zone is free for all members of the public, which makes it the easiest way to see this tie-up in person this month.
Samsung is putting its weight behind Countdown 2027 at The Kallang, too. The annual New Year’s Eve celebration draws thousands to The Kallang, and details will be announced later.
A Precinct Getting Rewired
Samsung joins a growing list of tech names at The Kallang. “This partnership with Samsung complements our broader digital journey,” said Daryl Yeo, Chief Operating Officer and Chief Experience Officer of The Kallang Group.
That journey started before Samsung arrived. In November 2025, Deloitte Singapore began a five-year digital partnership with The Kallang Group. It brought a precinct app, AI-driven recommendations, and the 4-metre Deloitte Sphere at Exit A of Stadium MRT (Mass Rapid Transit) station.
Telco M1 and networking firm Cisco are rolling out Wi-Fi 7 across the grounds as well. Computer Weekly reported that the network will track how visitors move around the venues, and that the data will go towards managing crowds and running services like mobile food ordering. There’s no shortage of footfall to learn from. The Kallang has hosted more than 4,000 event days since the government took over in December 2022, according to the Ministry of Culture, Community and Youth.
Cameras come with the territory, and The Kallang says so upfront. Its conditions of entry note that CCTV (closed-circuit television) and film cameras operate on site, and that entering counts as consent to being filmed and recorded. As the precinct gets better at reading its visitors, spelling that out in writing is the right call.
Stadiums abroad are moving the same way. In April 2026, HCLTech expanded its role to become Official AI Partner of MetLife Stadium in New Jersey and the New York Jets and New York Giants. Hong Kong’s Kai Tak Sports Park runs a smart campus system from Huawei and ChinaSoft International, which has been held up as a blueprint for digital sports venues.
Stadiums are the test run, and the malls and community hubs where you hang out are the logical next stop.
That leaves young Singaporeans with two takeaways. If you’re studying computing, design, or data, one precinct now has Samsung, Deloitte, M1, and Cisco building on it at once. Venue jobs are starting to look like tech jobs. If you’re a regular visitor, you get open-to-all Fan Zones, heart health walks, and easier wayfinding, in spaces that get a little sharper with every crowd that passes through.
Heading to The Kallang This Month?
The National Stadium Experience runs until 20 September, with crowd favourites like bouncy castles and a chance to run on the National Stadium track. The next day, the tennis takes over Arena Park.
Pack light for National Stadium events. Outside drinks and bottled water aren’t allowed in, though you can bring an empty plastic bottle and fill it inside, unless that event bans them. Bags must fit under a seat (35cm x 20cm x 30cm at most), and selfie sticks and tripods stay at home (sorry, content creators). Across The Kallang, children under 12 need a responsible adult aged 18 or older with them.
🗓️ Date: 21 to 27 September 2026 (Singapore Tennis Open 2026)
📍 Location: OCBC Arena and the Fan Zone at Arena Park, The Kallang
🎾 Fan Zone Entry: Free for all members of the public
📺 On Screen: Selected matches on Samsung high-definition displays
🏟️ Still Running: National Stadium Experience, until 20 September 2026
🧭 Wayfinding: Samsung smart monitors at The Kallang Ticketing Box and Kallang Wave Mall
💧 Bring: An empty plastic bottle for National Stadium events, to fill inside
👶 Kids: Children under 12 must be with someone aged 18 or older
🎆 Coming Up: Countdown 2027 at The Kallang, details to be announced
This year was the Galaxy Walkathon’s debut, so keep an eye on Samsung Singapore’s Galaxy Walkathon page for word of a second edition. Before the festival wraps on 20 September, plan your visit on The Kallang’s National Stadium Experience page. Then set a reminder for 21 September, when the Singapore Tennis Open 2026 serves up its first matches and selected ones hit the screens at the free Fan Zone in Arena Park.
Photos and Visuals courtesy of The Kallang and Samsung.
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