There’s a particular flavour of dread that arrives with the words “random design”. You want the Eevee. You will probably get the Psyduck. At SUSHIRO Singapore, the only fix is another plate.
That’s the machine SUSHIRO Singapore has built with its Pokémon campaign, running 10 September to 22 October 2026 at all 22 outlets islandwide. Forty-three days, two waves, two completely different sets of collectables. The campaign is already live, and the full mechanics landed on 8 September. They confirm what collectors suspected: the whole thing is engineered for repeat visits.
Two Waves, Zero Overlap
The structure matters more than the food here. Wave 1 runs 10 to 30 September 2026, a 21-day window. Wave 2 takes over from 1 to 22 October, another 22 days.
Each wave carries its own menu and its own merchandise, and there is no catch-up round. Skip Wave 1 and those designs are gone for good. The Pokémon Card Case with Lanyard is the single item that survives the changeover, tied to the Toro Platter 5 Ways at S$19.90++.
The Toro Platter 5 Ways at S$19.90++, the one dish whose collectable carries through both waves of the campaign
Everything else rotates. The keychains, the food picks, the stickers and the desserts they hang off all change on 1 October, which means two trips minimum if a complete set is the goal. Block out one visit for each wave now, because that is the only way the maths works.
The S$2.90 Way In
The cheapest entry to all of this is a single plate. Order the Salmon Ball with Salmon Roe at S$2.90++ during Wave 1 and a Pokémon food pick comes with it: Bulbasaur, Charmander, Squirtle or Pikachu, assigned at random.
Wave 2 swaps in the Tuna Ball with Flying Fish Roe at the same price, with picks of Charizard, Eevee, Snorlax and Mimikyu. Charizard for the cost of a mid-tier plate is ruthless pricing psychology, and it is going to work.
SUSHIRO’s regular plate tiers in Singapore run S$2.30++, S$2.90++, S$3.90++ and S$4.90++, so the entry-level collab plate is not a premium ask. It’s an ordinary plate with a Pokémon perched on top. That is a very deliberate place to set the floor, and it is the smartest decision in the campaign.
Salmon Ball with Salmon Roe opens Wave 1 before the Tuna Ball with Flying Fish Roe takes over, each bundled with collectable Pokémon merchandise
The mechanic is refreshingly plain: no minimum spend on the dish-linked merchandise, no receipt threshold, no scratch card to fill in. Buy the dish, take the item. One caveat before you plan a trip around it, though, because prices differ at SUSHIRO Mandai Wildlife Reserve, the chain’s Digiro-format outlet.
What Comes With What
The Pokémon Keychain rides on the Bluefin Tuna and Fresh Salmon Roll Platter at S$15.90++. Wave 1 covers Pikachu, Psyduck, Snorlax and Dragonite, then Wave 2 shifts the roster to Eevee, Pichu, Piplup and Mimikyu.
Four designs a wave, eight across the campaign, none of them chosen by you. If there’s one line worth chasing across both waves, it’s the keychains: eight pieces is the only proper set on the table, and the roster runs Snorlax to Dragonite to Mimikyu rather than leaning on Pikachu alone. That platter is also the mid-tier commitment here, and it’s the one most likely to get ordered twice by the same table.
The Bluefin Tuna and Fresh Salmon Roll Platter at S$15.90++, topped with tobiko and seasonal garnish, is the plate that unlocks a keychain
Desserts carry the stickers, and they are the sleeper pick of this menu. Wave 1’s Honey Yuzu Lemon Parfait at S$6.90++ comes with an Eevee Evolutions sticker, plus a second sheet of Pikachu, Mimikyu, Raichu, Dedenne and Pichu.
Wave 2’s Mille Crepe Melba with Matcha Sauce costs S$5.50++ and pairs a Tatsugiri and Dondozo sticker with a Starters sticker. It is cheaper than the parfait it replaces, which almost never happens in a sequel.
Every dish-linked item is a random design, at every price point. Nobody picks their Pokémon, and everybody ordering a second parfait knows exactly what they are doing.
At the top of the ladder sits the card case with lanyard, a pass holder with an integrated strap, bundled with that S$19.90++ Toro Platter. It runs the full 43 days instead of a three-week sprint, so it is the one piece you can collect at your own pace.
The Honey Yuzu Lemon Parfait carries the Wave 1 sticker set before the Mille Crepe Melba with Matcha Sauce takes over for Wave 2
The Towel Has Rules
One item runs the entire campaign, and it is the only one with terms attached. The Pokémon Sports Towel comes in four designs at S$13.90+ each.
To buy one you need a minimum S$20 dine-in spend on a single receipt, and you are capped at two towels per receipt. You also have to ask for it at the counter rather than tapping it into the ordering tablet. Quantities are limited and they go while stocks last, so the towel is the piece to settle first if it is the one you want.
A towel is the rare collab item with a life after the campaign too, the sort of thing that ends up in a gym bag alongside the rest of your everyday essentials instead of a drawer.
The Toro Platter 5 Ways (Mini), five nigiri spanning eel, white fish, red tuna and salmon with lemon
SUSHIRO has run this play before. Its Honkai: Star Rail campaign in Singapore sold character water bottles at S$12.90+ on a S$20 minimum with an identical two-per-receipt cap, so the towel terms are house standard rather than a fresh invention. What has changed is the runway and the fandom: six weeks of limited stock is a long time to hold a line, and Pokémon pulls a far wider crowd than a gacha game does.
Suntec City Gets the Makeover
Every outlet carries the full menu and the full merchandise lineup. SUSHIRO Suntec City alone gets the theming, with complete interior décor and installations plus photo-worthy backdrops and displays.
So the collecting can happen anywhere, while the content will come from one address. Expect SUSHIRO Suntec City to be the busiest of the 22 for the duration, and expect the weekend queue to reflect that. If the décor is the draw, go on a weekday evening, since the merchandise is identical at the quieter branches anyway.
Pikachu fronts the campaign art, with Wave 1 running 10 to 30 September and Wave 2 from 1 to 22 October
Why Everyone Does This Now
This one was not drawn up overseas. SUSHIRO Singapore confirmed to Danamic that its own Singapore marketing team led the creative concept, with approval from the Pokémon Company. SUSHIRO’s Japan tie-ups are run out of head office there, so the wave split, the menu pairings and the Suntec build are local calls.
Restaurant IP collaborations have stopped being a novelty and turned into a calendar fixture. When SUSHIRO brought Genshin Impact to its Singapore outlets in 2024, the draw was free collectable hologram photo cards carrying redemption codes, and Honkai: Star Rail followed a year later with plates, stickers and bottles. Pokémon widens the net further, because a gacha game reaches players while Pikachu reaches anyone who was ever eight years old.
The group’s overseas drops move faster still. SUSHIRO’s Chiikawa promotion in Hong Kong on 1 January 2026 cleared its takeaway merchandise by roughly 1pm on launch day. None of that guarantees a queue at Tampines 1 on a Thursday, but it does explain why the Singapore release tells fans to visit early.
Plan Your Haul
SUSHIRO opened its first Southeast Asian outlet at Tiong Bahru Plaza in August 2019 and now runs 22 across the island, so proximity is not the obstacle. Timing is. Wave 1 and Wave 2 share only the card case, which means a single visit gets you half a collection at best.
A golden cookie printed with a Pokémon character crowns the soft serve in SUSHIRO’s Wave 1 parfait visuals
Order the S$2.90++ ball plate for the cheapest pick, add the roll platter for a keychain, and finish with dessert for the stickers. That is S$25.70 on the menu before service charge and tax, for three of the four collectable lines in one sitting. If the towel is the target, check your receipt clears S$20 before you walk to the counter.
🗓️ Date: 10 September to 22 October 2026 (Wave 1: 10 to 30 September; Wave 2: 1 to 22 October)
📍 Location: All 22 SUSHIRO Singapore outlets islandwide
✨ Themed Outlet: SUSHIRO Suntec City, the only branch with full Pokémon décor and installations
🍣 Free With Dish: Card case with lanyard with the Toro Platter 5 Ways (S$19.90++), keychain with the Bluefin Tuna and Fresh Salmon Roll Platter (S$15.90++), food pick with the S$2.90++ ball plate, stickers with the campaign dessert
👕 Sports Towel: S$13.90+ each, minimum S$20 dine-in spend per single receipt, limit two per receipt, counter purchase only
📌 Note: Prices differ at SUSHIRO Mandai Wildlife Reserve (Digiro outlet)
🎲 Catch: Every design is random and stocks are limited
Wave 1 has until 30 September, which leaves three weekends to settle your food picks before the entire lineup turns over. Set a reminder for 1 October, when Charizard, Piplup and the Starters stickers arrive. Until then, follow SUSHIRO Singapore at @sushirosingapore for wave-two reveals and stock updates, and pick your outlet before the weekend crowd picks it for you.
Visuals courtesy of SUSHIRO Singapore.
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