Homegrown brand Yeo’s has launched Yeo’s Chia Seed Jelly with Prebiotic, a S$2.50 konjac jelly pouch with 4g of dietary fibre. To celebrate, it’s running Jelly O’Clock, a free-entry pop-up at Orchard Central from 20 to 22 November 2026. If your afternoons usually end with a raid on the office snack drawer, that weekend is a chance to taste the new range before deciding whether it deserves a permanent spot in there.
The 3pm Dilemma, Named
At 3pm, do you reach for the cookie tin, make a bubble tea run, or hold out until dinner? The brand’s answer is a squeezable jelly made with konjac (a plant-based jelly with a firmer bite than regular agar), real fruit juice, and chia seeds. You eat it straight from the pouch, so there’s no hunting for a clean spoon in the pantry.
The pitch rests on a gap in Singaporean diets, which fall short of the 20g recommended for women and 26g for men. One 100g pouch covers a fifth of the women’s figure. Think of it as a top-up for a fibre-light day, since a pouch alone won’t close the gap.
“The 3pm snack break is a familiar part of the working day, and we wanted to give people a new option to look forward to,” said Alex Chen, Head of Marketing at Yeo’s. Through Jelly O’Clock, he added, the brand hopes “to encourage consumers to switch up their usual snack habits and discover a healthier snack option.”
What the Pouch Promises
Yeo’s links the launch to busy lifestyles and what it calls a growing interest in gut health. That’s the thinking behind the campaign message, “Happier Gut. Great Taste.” Each 100g pouch contains 4g of dietary fibre and is rich in vitamin C. Yeo’s says the range carries the Healthier Choice Symbol for “Lower in Sugar”, with 25% less sugar than regular jellies.
Yeo’s says the jelly has no added cane sugar, no artificial sweeteners, and no added preservatives or colouring. One thing to keep in mind is that no added cane sugar doesn’t mean sugar-free, because real fruit juice is part of the recipe. The range is vegan friendly and halal-certified. That makes it an easy box to pass around an office pantry where everyone eats differently.
The brand pitches it as a 3pm desk snack, a post-workout treat, or a pick-me-up between meetings. The spoon-free format suits all three. You can eat it on the walk back from the gym or between two calls without making a mess at your desk.
Four Flavours, Two to Try First
The range comes in Salted Calamansi, Korean Yuzu, Lychee, and White Grape. Lychee and White Grape are the familiar crowd-pleasers. The two citrus options are the most interesting of the four. Salted Calamansi is the most local-sounding flavour on the list. It’s built on calamansi, the small, sour, lime-like citrus Singaporeans know from drink stalls, and the salt adds a savoury edge you won’t find in most fruit jellies.
Korean Yuzu is the other one to try early. It sits in the same citrus family but swaps the familiar for a fruit most people know better from café menus than snack aisles. A pop-up is the place to try the flavour you wouldn’t risk S$2.50 on at the supermarket!
Inside Jelly O’Clock
Jelly O’Clock takes over the L1 Atrium of Orchard Central, the same mall where Australian frozen yoghurt chain Yo-Chi opened its Singapore debut in 2025. Yeo’s lists three activities alongside sampling. The Snack Confession Booth invites you to own up to your snacking habits. The 4.0g Timer Challenge shares its number with the fibre count in each pouch. And a photobooth lets you customise a photo keychain to take home.
The Timer Challenge is the one to plan around. According to Yeo’s, high scorers stand to win additional prizes. Everyone who takes part can redeem a pack of the jelly at the pop-up. The keychain is the better souvenir, since it’s a physical keepsake rather than another phone photo you’ll forget about by December.
The pop-up’s Friday opening puts a weekday lunch-break visit within reach for anyone working near Orchard Road. Weekend shoppers can fold it into a mall day without paying a cent for entry.
Worth the S$2.50?
The pop-up is the cheaper way to decide whether you like it. Try it at Orchard Central, find your flavour, and only then start stocking the snack drawer.
The case for it is simple. Most 3pm snacks give you sugar and not much else. This pouch adds 4g of fibre without asking you to give up something that feels like a treat. Whether the konjac and chia texture wins you over is the part only a taste can settle.
🗓️ Date: Friday, 20 November to Sunday, 22 November 2026
⏰ Time: 11am to 8pm
📍 Location: L1 Atrium, Orchard Central
💰 Price: Free entry; Yeo’s Chia Seed Jelly with Prebiotic retails at S$2.50 per 100g pouch
🎁 Prizes: A pack of the jelly for participants, plus additional prizes for 4.0g Timer Challenge high scorers
If the 3pm snack drawer has been winning every afternoon, Jelly O’Clock gives you three days to try a fibre-packed alternative before buying a box. Bring a friend for the Snack Confession Booth, aim for a high score in the 4.0g Timer Challenge, and leave with a keychain and a pouch of Salted Calamansi. Put 20 to 22 November in your calendar now, and know the four flavours are already available at major retailers and e-commerce platforms!
Photos and Visuals courtesy of Yeo’s.
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