Amazon Singapore’s Black Friday Sale runs on Amazon.sg from 19 November at 12am to 30 November at 11.59pm, with a top advertised rate of up to 35% off. If you’ve been holding off on a laptop, a skincare restock or a carton of diapers until the year-end sales, this is the window Amazon wants you to plan your cart around.
The announcement is mostly a list of maximum discounts. The useful thing is to turn those percentages into dollars and spot the fine print before checkout.
Read “Up To” as a Ceiling
Every figure in the sneak peek is phrased as “up to”. That means the percentage is the most any product from that brand will drop, so most of what you browse will sit below it.
Here’s the full list Amazon has shared so far:
- Up to 35% off Bioderma
- Up to 30% off TEMPUR, Speedo, and Crayola and Hot Wheels
- Up to 25% off KitchenAid and ASUS
- Up to 20% off Salomon, LANEIGE, Samsung, VTech, and Pampers and Huggies
What the Top Rates Are Worth
Bioderma carries the steepest ceiling on the list, so it’s the obvious place to start. On an example S$40 skincare order, 35% of S$40 is S$14, which brings it to S$26 if your item hits the maximum rate.
ASUS and Samsung are the two electronics names on the list, and bigger price tags are where percentages turn into real money. On an example S$1,000 purchase, 25% of S$1,000 is S$250 off ASUS, while 20% of S$1,000 is S$200 off Samsung. On an example S$500 purchase, those become S$125 and S$100. If you’re weighing one brand against the other, ASUS’s ceiling is five percentage points higher at every price. The ceiling only tells you the best case, though, so the actual sale price on the specific model you want is what settles it.
TEMPUR’s 30% cap matters for the same reason. On an example S$2,000 order, 30% of S$2,000 is S$600, which is the single largest dollar figure in these examples.
Then there’s the stock-up crowd. Pampers and Huggies are at up to 20% off, so on an example S$60 haul, 20% of S$60 is S$12. That’s modest on a single order, but nappies are the purchase parents repeat every few weeks, which makes timing a big buy around this sale worth it.
Toy shoppers might notice something familiar here. Amazon also lists Crayola and Hot Wheels at up to 30% off in this sale.
Is Prime Worth Adding First?
New customers get a 30-day free trial. Members get free delivery on millions of eligible items, Prime Video and Amazon Luna. Amazon also says Prime members enjoy up to 10% off more than a million products on Amazon.sg.
If you’d keep Prime all year anyway, twelve months at S$4.99 a month comes to S$59.88 by our own multiplication.
The Black Friday Sale isn’t described as Prime-only, and Amazon addresses “shoppers across Singapore”. So check the price on each listing before assuming you’ll get both discounts. Would the 10% have shown up anyway? Only the checkout page knows.
Vouchers, Flash Drops and Gift Cards
The extras are where patient shoppers get a little more. Amazon says you can clip vouchers in the Amazon Vouchers zone, and the discount is applied automatically at checkout. Clip before you pay, not after.
Amazon doesn’t give a percentage for its daily Flash Drops.
Amazon hasn’t spelled out what promotions apply to Amazon.sg Gift Cards, so read the gift card page before you count on a bonus.
One more thing that isn’t a discount but may still interest you is that Audible is now available in Singapore through Amazon.sg. Plans start at S$7.98 a month for Standard and S$14.98 a month for Premium+, and you can also buy individual titles.
Where the Fine Print Goes Quiet
Free delivery is promised only on “eligible items”, so look for the eligibility label on each listing rather than assuming your whole cart ships free. Check the terms on the sale page and on each product before you hit pay, especially on the S$1,000-plus items where a missed condition costs the most.
This year’s announcement focuses on the online deals and the brand list. For last year’s version, see the Amazon Holiday Giftorium post.
Make Your List Before Midnight
The smart play is simple. Decide what you’d buy at full price anyway, note the current price this week, and compare it against the sale price when the deals go live. The 35% Bioderma cap and the S$250 ASUS example on a S$1,000 purchase are the best cases, and a deal only counts if the item was already on your list. Bookmark the Amazon.sg Black Friday page, clip your vouchers, and be ready when the sale opens at 12am on 19 November!
Photos and Visuals courtesy of Amazon Singapore.
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