NUTRISOY Muscle Care, a 475ml high-protein soya milk from F&N Foods, is newly launched in Singapore at a recommended selling price of S$3.85. Each carton holds 30g of plant protein. If you’ve wanted more protein but can’t face another tub of chalky powder, this one is available at leading supermarkets, hypermarkets and convenience stores.
Protein Without the Gym Membership
NUTRISOY’s campaign line is “Everyday is a Muscle Day”, and the idea behind it is simple. The brand is pitching protein as a daily habit, the way you’d think about drinking enough water, instead of a recovery ritual for people who live at the gym.
That framing fits how protein talk has drifted online. The conversation has moved from bodybuilders to everyone, but the products haven’t always followed, because many of them still come in shaker bottles and cost a lot per serving. A carton you can grab at a supermarket is an easier sell for someone on a student allowance or a first paycheque.
At S$3.85 for 30g, Muscle Care works out to about 12.8 cents per gram of protein. That isn’t dirt cheap, but you don’t need a blender or a scoop, and you don’t have to wash anything afterwards.
Doing the 56g Maths
According to HealthHub Singapore, adults aged 18 to 49 are advised to eat about 0.8g of protein per kg of body weight a day, and that rises to around 1.2g per kg from age 50. For a 70kg adult, that works out to roughly 56g of protein a day.
NUTRISOY’s suggestion is two cartons for a total of 60g, which clears that target in one go. The honest takeaway is a bit smaller. One carton covers about half of what a 70kg adult needs, and most people already get some protein from meals like eggs, tofu, fish or chicken. If your plate is doing its job, a second carton is a want rather than a need.
The brand offers another comparison worth knowing. One serving has about as much protein as five hard-boiled eggs. The soya version is naturally cholesterol-free, so if you’ve been hitting your protein goals with an egg mountain at breakfast, this swap is lighter on your cholesterol count.
What’s Inside the Carton
The protein comes from soya beans, which HealthHub notes contain all nine essential amino acids, the ones your body can’t make by itself. Many plant proteins fall short on at least one of those nine, and that is why soya is called a complete protein. It gives non-dairy drinkers a real argument against anyone who insists that plant protein doesn’t count.
- 3,700mg of BCAAs (branched-chain amino acids), plus magnesium, which the brand links to muscle function and recovery
- Calcium and vitamin D for bone health
- A low glycaemic index (GI), which means it releases energy slowly and should keep you full for longer
- Non-GMO (non-genetically modified) soya beans, with no artificial sweeteners, added preservatives or colourings
- Naturally lactose-free and halal-certified
One point to keep in mind: “no artificial sweeteners” doesn’t mean “no sugar”. If you’re watching your sugar intake, turn the carton around and read the nutrition panel before you make it a daily habit.
The difference here is the soya base and the bigger 475ml serving.
Who Should Grab One
Three groups stand to gain the most, based on what the brand itself says about the drink.
Lactose-intolerant drinkers come first, since the drink is naturally lactose-free.
Breakfast skippers and commuters are next. If your morning is a sprint to the MRT with a kopi at best, one carton in your bag is a fast way to start the day with protein already on the board.
Parents and anyone over 50 round out the list. The HealthHub guidance raises the target to about 1.2g per kg from age 50, so the extra protein matters more there. That makes a carton a reasonable thing to slip into your next grocery run for the folks at home.
If you already eat a protein-rich lunch and dinner and lift a few times a week, this is a convenience buy rather than an essential one. It’s handy, but your chicken breast isn’t going anywhere.
The Details
🗓️ Availability: Newly launched, at leading supermarkets, hypermarkets and convenience stores
📍 Where: Leading supermarkets, hypermarkets and convenience stores in Singapore, according to F&N
🥛 Pack size: 475ml
💰 Price: S$3.85 (recommended selling price, not a promotional price)
💪 Protein: 30g of complete plant protein per carton
✅ Certification: Halal-certified
A soya milk brand you’ve known since childhood now wants a spot in your fitness routine, and at S$3.85 a carton, it’s one of the easier protein habits to try without committing to a tub of powder. One carton covers about half of an average adult’s daily target, which is plenty for most people, and the lactose-free formula makes it a solid pick for anyone dairy doesn’t agree with. To see the full nutrition panel and the rest of the range, head to the NUTRISOY website or browse F&N’s soya milk line-up before your next supermarket run.
Photos and Visuals courtesy of F&N Foods.
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