Hong Kong jewellery brand LUAH opens its first Singapore store at ION Orchard on Thursday, 12 November 2026. If you’ve ever pulled a favourite necklace out of your gym bag and found it tarnished, this brand is built around that exact problem, with jewellery it says is waterproof, sweatproof and anti-tarnish.
The store sits at Shop B1-12A, and LUAH says it will open daily from 10am to 10pm.
Jewellery for Sweaty Days
LUAH was founded in 2021 and released its first collection in 2022. It builds its range around what it calls LIFEPROOF jewellery, meaning pieces designed to stay on from a morning run to a beach day without coming off for a wipe-down. The brand’s motto is Jewelry Without Limits, and its own copy goes as far as promising “no care instructions”, which is a confident thing to tell anyone who has sweated through a Singapore afternoon.
Co-founder Kelly Rolim, who designs the pieces, traces the idea back to her own bag. “The intention was to create something that was long-lasting,” she says. “As someone with an active lifestyle, I found a lot of my favorite pieces would get lost and tarnish in a bag by the time I fished it out. I wanted to make jewelry that moved with you, whatever your day brings.”
On materials, LUAH describes its pieces as steel paired with what it calls the highest-grade 18K gold, and says every product is hypoallergenic and cosmetic friendly, with craftsmanship drawn from Swiss watchmaking. Each piece is backed by a Lifetime Color Warranty, and the operative word in that name is colour, so the finish is the promise worth holding the brand to.
It Started at a Fitness Studio
LUAH’s Singapore story began at a gym. In January, the brand ran a CLUB LUAH pop-up and studio takeover at Absolute Boutique Fitness.
CLUB LUAH is the brand’s community arm, where members meet through wellness days, studio classes and styling sessions away from the shop floor. It’s a grassroots way for a jewellery label to find its first fans in a new city, and it suits a brand that describes its customers as men and women passionate about health, wellness and personal style. That’s one workout class at a time, which feels a lot more personal than a poster!
Nothing Sits Behind Glass
That hands-on approach carries into the store itself. LUAH says its shop floors are made for exploring, with nothing behind glass and every piece laid out so you can layer, swap and style a stack on the spot, and the ION Orchard branch follows the same format.
For anyone who finds hovering over a counter waiting for a sales assistant a little awkward, that’s a welcome change. The store was designed by Ō Droma Design Development (ŌDDD).
Where to Start Your Stack
LUAH designs its range to be stacked and interchanged, and the brand says the point is finding your perfect combination rather than owning more jewellery. Three of the collections make sense as starting points.
A good place to start is the Mini Charms collection, which includes the plain Orys Charm in silver and gold. The collection includes miniature star, padlock and wishbone pendants with spacer charms, all made to be combined, so a stack can change as often as your outfit does.
Once you have a chain, the Zary series is the natural next step. Its ruby heart, white sapphire and black onyx pendants are, LUAH says, compatible with its own chains and necklaces.
For a statement piece, the Rio series takes its name from the Portuguese word for river, a nod to the idea that a collection is never fixed. The series features bold and mini paperclip chains, each available as a necklace or bracelet in gold and silver finishes, including the gold Rio Bold Paperclip Chain Necklace and the silver Rio Mini Paperclip Chain Necklace.
Chunky-link fans should look at Elo, from the Portuguese for link or bond, which offers chunky linked necklaces and bracelets, including a gold bracelet and a silver necklace. The fluted Rya collection adds texture to a stack.
If Orchard is out of the way, LUAH sells online and through its Hong Kong stores as well. The ION Orchard opening is about the try-on-and-swap experience, though, and that’s hard to recreate from a phone screen.
🗓️ Date: From Thursday, 12 November 2026
⏰ Time: 10am to 10pm daily
📍 Location: LUAH Jewelry, Shop B1-12A, ION Orchard
🔗 Details: luahjewelry.com
Whether you’re after a single charm or a full gold stack, LUAH’s ION Orchard store opens its doors on 12 November, and the full range is on the LUAH Jewelry website if you’d like to plan your stack before you go. Bring your gym bag along, if only to see whether it has finally met its match!
Photos and Visuals courtesy of LUAH Jewelry and Ō Droma Design Development (ŌDDD) Ltd.
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