From today, 29 October 2026, anyone in Singapore can go online and vote for one of 10 Kintsugi pottery pieces made by people serving prison sentences. The campaign is called Forevermore, and it comes from electricity retailer Geneco.
Kintsugi is the Japanese craft of repairing broken pottery with lacquer and gold, so the cracks become the most eye-catching part of the piece instead of something to hide. Geneco is working with the Yellow Ribbon Project, the charity Awful Grace and the Families for Life movement, and uses Kintsugi as shorthand for a second chance: a hard chapter becomes part of someone’s story without deciding how it ends. From 7 to 20 December, the pottery moves off screens and onto Orchard Road at a pop-up outside Wisma Atria, complete with an AI (artificial intelligence) face-swap photobooth.
Broken on Purpose
The pieces came out of The Journey, Awful Grace’s 14-week in-prison programme. According to Geneco’s campaign release, participants shaped their pottery, broke it intentionally and mended it using Kintsugi. Along the way, Awful Grace guided them through trauma-informed reflection on the relationships that matter most to them.
Each participant made their piece for someone significant in their life, and the programme ended with a special open visit where participants reunited with their families in person. That detail turns every bowl and cup into something closer to a letter, addressed to one particular person and repaired along the exact lines where it broke.
“Our cracks and scars aren’t things to hide, but lines of beauty and resilience,” says Christine Tan, founder of Awful Grace, a registered charity celebrating its 10th anniversary in 2026. She describes shaping clay, seeing it break and mending it with gold as “a deeply personal way to heal and feel whole again” for the people taking part.
The People Left Outside
Forevermore’s bigger point is that a prison sentence lands on a whole household. In their 2025 Annual Statistics Release, the Singapore Prison Service and Yellow Ribbon Singapore recorded 418 young inmates in 2025, a 36.2% rise from 307 in 2024. Geneco’s release argues that, without the right support, the impact of incarceration can reverberate across generations.
Wu Chenghui, Director (Aftercare) at Yellow Ribbon Singapore, puts the family angle plainly: “Strong family bonds can provide an important source of stability, encouragement and hope for inmates.” The Yellow Ribbon Project, started in 2004, is the community initiative that has spent two decades asking Singaporeans to accept ex-offenders back into everyday life.
If you have ever watched a friend go quiet about a parent who is “away”, the message will feel familiar. Geneco and Families for Life, a national movement that runs family programmes across Singapore, plan a series of Instagram Reels where ex-inmates talk about their journeys and the challenge of rebuilding relationships, which should give the pottery a human voice to match.
How Your Vote Counts
Voting runs on the Forevermore site from 9am on 29 October to 11.59pm on 31 December 2026, according to Geneco’s contest terms and conditions. You can pick up to 10 favourite pieces per submission, you can submit more than once a day, and you’ll need to fill in your name, mobile number and email address.
Every vote counts as a pledge towards Geneco’s S$5,000 donation to Awful Grace for its rehabilitation programmes and S$10,000 to Yellow Ribbon Cares. Geneco presents both as fixed pledged amounts, so treat your vote as a public show of support rather than a per-click donation.
Five voters, picked at random, will each win a S$100 eCapitaVoucher, a limited-edition Forevermore Jigsaw Puzzle and a set of greeting cards, with winners notified by email by 31 January 2027. One thing worth knowing before you hit submit: under the terms, you consent to Geneco using your personal data under the Personal Data Protection Act (PDPA) to run the contest, and your submission becomes Geneco’s property.
As for which to vote for, Holding Us Together and Wealth of Love are where we’d start, since their titles read like messages written straight to family. Click through the stories behind all 10 first, though, because the meaning sits in who each piece was made for.
Orchard Road Gets a Snowy Castle
The pop-up outside Wisma Atria opens daily from 10am to 10pm between 7 and 20 December, according to Geneco. You can see the pottery up close, read the stories beside each piece and try the complimentary AI face-swap photobooth, which drops your face onto the characters from the campaign’s key visual.
There’s a Wall of Forevermore too, where you can leave a copy of your photo with your loved ones as a pledge to look after those bonds and pick up a Families for Life Becky Bunny plush keychain in return. Voting at the pop-up comes with perks: the first 100 voters each day receive Forevermore greeting cards featuring the pottery.
The bigger prize sits in a narrow window. The first 50 voters between 6pm and 8pm on 12, 13, 19 and 20 December receive the Forevermore Jigsaw Puzzle Set, so if you want one, a post-work or weekend-evening Orchard run on those dates is your best shot!
Cookies With a Backstory
For the most direct way to help, look at the Yellow Ribbon Bakery cookies sold online through the campaign site. Inmates bake them as part of their rehabilitation and skills development, and the festive range includes cookie tins in bespoke Forevermore packaging, individual gifting options and curated gift sets with Tily Tea and honey.
Geneco received the Pinnacle Award, the highest recognition for a private sector organisation, at the Yellow Ribbon Project Appreciation & Awards Ceremony 2026, so this festive push comes from a long-running partnership with the cause.
🗓️ Date: Pop-up from 7 to 20 December 2026; online voting from 29 October to 31 December 2026
⏰ Time: Pop-up open 10am to 10pm daily, according to Geneco; online voting closes 11.59pm on 31 December
📍 Location: Outside Wisma Atria, Orchard Road, and online at the Forevermore campaign site
💝 Donations: S$5,000 to Awful Grace and S$10,000 to Yellow Ribbon Cares, pledged by Geneco
📸 Photobooth: Complimentary AI face-swap based on the campaign key visual
🎁 Pop-up giveaways: Greeting cards for the first 100 voters daily; Jigsaw Puzzle Set for the first 50 voters from 6pm to 8pm on 12, 13, 19 and 20 December
🏆 Online prizes: Five random winners each get a S$100 eCapitaVoucher, a jigsaw puzzle and greeting cards
🍪 Bakery: Yellow Ribbon Bakery cookie tins, gifts and gift sets, sold online via the campaign site
Ten broken pots will not fix the hard parts of coming home after prison, but they give families a public moment of being seen, and the people who made them a reason to keep mending. Read the stories, cast your vote and browse the Yellow Ribbon Bakery tins at Geneco’s Forevermore campaign site, then make time for Orchard Road before 20 December!
Photos and Visuals courtesy of Geneco.
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