Fujifilm’s instax SQUARE 2 arrives in Singapore from 11 November 2026 at a listed price of S$169, according to the brand’s local release. It’s a twist-to-shoot instant camera that prints 1:1 photos you can pin to a wall, slip into a phone case or hand to a friend before the night ends.
The new hook is a physical Mood Filter switch that tints a shot warm or cool before it reaches the film. That matters if you’re tired of colour-grading every photo in an app, because the edit now happens when you press the shutter, and there’s no going back. Fujifilm is the Japanese imaging company that has made the instax line of instant cameras since 1998.
One Switch, Two Moods
Here’s how it works. Flip the switch next to the lens and a physical filter slides in front of it, so the light hitting the film is changed before the print develops. You get two options: Warm, which Fujifilm describes as soft and warm tones, and Cool, for clear and crisp ones. Leave the switch off and you’re back to the regular instax look.
This is the addition that changes how you’ll shoot. Instant film has no undo button, and until now the only way to shift the look of your prints was to buy a different film pack. Fujifilm says the function retains the distinctive grain and photographic character unique to analog photography. The Verge called the filters a way to change colour without adding any digital functions, which is a fair summary. Fujifilm’s campaign line for the camera is “follow your mood”, and for once a slogan describes the hardware fairly well.
A Third Mode for Group Shots
The older instax SQUARE SQ1, launched in 2020, gave you two shooting modes. The SQUARE 2 keeps Standard Mode for everyday shots and Close-up Mode for selfies, then adds Landscape Mode for distant subjects. You switch between all three by rotating the lens, and Fujifilm says the new setting gives clearer results on landscapes and group photos.
That’s the mode for the whole gang lined up at Marina Barrage after a picnic, or a skyline shot from a hostel rooftop on your next trip. Sharper wide scenes were a gap in the SQ1’s simple two-mode setup, so this one earns its place on the dial.
Same Twist, Same Simplicity
Everything else will feel familiar to anyone who has used the SQ1. You turn the lens barrel to power on, point and press the shutter. Automatic Exposure adjusts the shutter speed and flash output for each scene, and a Selfie Mirror sits beside the lens so you can check your framing before committing a print.
That simplicity is the selling point, and it’s where the SQ1 won its fans. DPReview called the SQ1 fun for photographers and non-photographers alike, while PCMag rated it 4.0 out of 5 but flagged the lack of a self-timer, a tripod socket and manual controls. Fujifilm’s list of new additions doesn’t include a timer, so somebody still has to sit out of the group photo.
The body has clean lines, large curved surfaces and striped accents on the grip and lens. It comes in three colours: Slate Blue, Brick Red and Misty White. Our pick is Slate Blue, since a pale white body tends to pick up scuffs from life in a tote bag.
Meet SOFT HAZE Film
Alongside the camera, Fujifilm has introduced SOFT HAZE, a new SQUARE format film with a newly developed emulsion (the light-sensitive coating on the film) for soft light effects and warm tones. The brand pitches it at portraits, skin tones, sunlit interiors and travel landscapes. Pairing it with the Warm filter could get very golden very quickly, so the Cool setting might be the more interesting match.
Budget for film before you buy. In the US, the camera ships with a hand strap and four AA batteries, but film is sold separately. Every press of the shutter is a physical print, with no digital copy and no reprint, so the cost of a wasted shot is real. In return you get a 62mm by 62mm image, which reviewers put at about 1.5 times the image area of a mini print.
How It Stacks Up
In the US, the SQUARE 2 carries a price of US$119.95, with Fujifilm planning availability for late October 2026. Digital Camera World reported that Square cameras had been hard to find in some regions, and that Fujifilm Japan had apologised for not producing enough SQ1 units. Fujifilm said on 20 October 2026 that instax sales had set records for five straight years since its 2021 financial year, so demand is clearly there.
If you want more control, the Polaroid Now Generation 2 adds autofocus, a self-timer, double exposure and a USB-C rechargeable battery, though its packs hold eight shots. Hybrid cameras such as the instax mini Evo capture digitally and let you choose what to print. The SQUARE 2 is for people who want the opposite: one press, one print, no screen. If your camera roll holds 40,000 photos you never look at, that commitment is the point.
💰 Price: S$169 (listed price in Fujifilm’s Singapore release)
🗓️ Singapore availability: From 11 November 2026, according to Fujifilm’s launch plan
🎨 Colours: Slate Blue, Brick Red and Misty White
🎞️ Film: instax SQUARE format film, including the new SOFT HAZE, sold separately
🇺🇸 US price: US$119.95, with availability planned for late October 2026
At S$169, the instax SQUARE 2 is a fair price for a camera that does one thing well: it turns a good moment into something you can hold, in the colour you felt it in. Browse the colours and sample prints on the official instax SQUARE 2 page, and follow Instax Singapore on Instagram and Facebook for local launch updates before your first roll of SOFT HAZE runs out!
Photos and Visuals courtesy of Fujifilm.
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