LE SSERAFIM play Apex @ EXPO at Singapore EXPO on Saturday, 28 November 2026. Before that, they’ve given you something to watch. The group has curated an exclusive watch list of their favourite Asian dramas for Rakuten Viki‘s new “Viki Pass It On” campaign.
So if your bias (the member you’d defend in any group chat argument) told you which drama to start tonight, would you press play? LE SSERAFIM are betting you would.
The Short Version
| 📺 Watch list | LE SSERAFIM’s picks on Rakuten Viki |
| 🗓️ Concert | Saturday, 28 November 2026, 5pm |
| 📍 Venue | Apex @ EXPO, Singapore EXPO, 1 Expo Drive |
| ⚠️ Runs out | Singapore gets a single date, and purchases are reportedly capped at six tickets per account |
| 🎨 Next on Viki | The Painted Soul, planned to premiere 21 October 2026 |
A Phone Passed Around Backstage
The campaign is called “Viki Pass It On”. It launched on 15 October 2026 across key global markets, according to Viki, and was made with creative agency UNFOLD. You’ll catch the video on social media and on CTV, which is industry shorthand for connected TV, meaning the smart TV or streaming stick in your living room.
The premise is simple and a little too relatable. As the group gets ready to go on stage, the members hand a phone down the line. Each one pulls up a favourite Viki show that matches her personality, from K-dramas (Korean dramas) and C-dramas (Chinese dramas) to variety shows.
Watch the full ad here:
Anyone who has ever sent a friend a 2am “you HAVE to watch this” text will recognise that handoff instantly. It’s the most honest thing in the ad. That’s how most of us found our first drama anyway: someone we trusted wouldn’t stop talking about it.
Why Your Bias Works as a Search Engine
Streaming apps love to promise that their algorithm knows you. A recommendation from an idol you’ve followed for years carries a different weight, and Viki is leaning straight into that habit.
“Asian entertainment, from K-pop to Korean and Chinese dramas, has found a passionate global audience because of the extraordinary talent behind it, the compelling stories, and the fans who share it with each other,” said Karen Paek, Viki’s vice president of marketing. She calls the campaign “a tribute to those fans”.
The numbers explain why the platform cares. Viki says its audience is approaching 130 million registered users. Its own company profile puts the figure at more than 127 million, across 190+ countries and territories. Either way, that’s a lot of people who could be one idol recommendation away from their next obsession.
The platform also suits word-of-mouth discovery. Viki is known for community-made subtitles and timed comments that pop up as you watch. Even a niche pick from your bias arrives with a crowd already reacting to it in real time.
Who Exactly Are LE SSERAFIM?
For anyone outside the fandom (hello, curious drama fans), LE SSERAFIM are KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA and HONG EUNCHAE. They’re the first girl group formed by SOURCE MUSIC under HYBE. They debuted in May 2022 with the mini album FEARLESS.
Their résumé has grown fast since then:
- Billboard 200: The group says ‘PUREFLOW’ pt. 1 debuted at No. 10, their fifth consecutive Top 10 album.
- Billboard Hot 100: SPAGHETTI, featuring j-hope of BTS, reached No. 50, according to the group.
- Coachella: They performed there in April 2024.
- BlizzCon 2026: They headlined it.
- New music: They released the single album Made My Night this year.
What to Queue Tonight
Start with the members’ list, obviously. Guessing which show matches which member is half the fun. Once you’ve cleared it, add two Viki originals.
1. Dive Into You (Viki original K-drama)
A top star time-travels with a vintage camcorder to save her first love, only to end up trapped in her twin brother’s teenage body. Chaotic? Absolutely, and that’s the appeal.
2. The Painted Soul (Korean animated series, planned premiere 21 October)
This is the pick for anyone who wants something lighter than a 16-hour romance commitment.
Catch Them at Apex @ EXPO
The watch list arrives as the group’s 2026 PUREFLOW world tour heads to Southeast Asia. Manila hosts two shows in December, after what the group describes as a sold-out 2025 concert in the Philippines. Singapore gets a single date.
Tickets are on Ticketmaster Singapore; check the listing for category prices.
Before you book:
- Purchases are reportedly capped at six tickets per account, so coordinate your group chat before you check out.
- With only one Singapore date, decide your category in advance.
- Doors-to-stage planning: the show starts at 5pm on Saturday, 28 November 2026, at Apex @ EXPO, Singapore EXPO, 1 Expo Drive.
The beauty of this campaign is that you don’t need a concert ticket to join in. Pull up the LE SSERAFIM watch list, start whichever show you think belongs to your bias, and then pass it on to the friend who’ll be screaming at Apex @ EXPO with you in November. Everything else is waiting on Rakuten Viki!
Photos and Visuals courtesy of Rakuten Viki.
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