From Tuesday, 6 October to Sunday, 11 October 2026, PUMA’s The Speed Station pop-up takes over the Level 1 atrium of 313@Somerset. It brings a racing simulator, a giant helmet and a fan wall where you can leave Charles Leclerc a message, all a short stroll from the rest of Orchard Road. It’s the easiest way into Singapore Grand Prix (GP) week for anyone without a grandstand ticket, and it closes on the same Sunday as the race.
The pop-up is dual-branded, which means two Formula 1 (F1) teams share one floor. PUMA has stocked it with its Scuderia Ferrari HP and McLaren Mastercard collections, so the red half of your group chat and the orange half can browse side by side without anyone switching allegiance.
Race Week Spills Onto Orchard
The timing is the whole point of the PUMA Speed Station. The Formula 1 Singapore Airlines Singapore Grand Prix runs at the Marina Bay Street Circuit from 9 to 11 October. Practice and Sprint Qualifying take Friday, the Sprint and qualifying fill Saturday, and the Grand Prix itself goes on Sunday.
Around the race, the city-wide Grand Prix Season Singapore has been running since Friday, 2 October. On 2 September, the Singapore Tourism Board (STB) said the season would bring “race-themed lifestyle experiences” beyond the circuit, and a simulator in a mall atrium is about as literal as that promise gets.
The Speed Station is one part of PUMA Southeast Asia’s Own Your Speed campaign, which runs from 5 to 11 October and stretches to a 5km night run, store activations and driver meet-and-greets. PUMA has announced appearances by Leclerc and Lando Norris on Wednesday, 7 October, though access differs by driver and by activation, so check the conditions before you build a lunch break around it. If you’re still sorting out tickets and zones for the race itself, our Singapore Grand Prix 2026 guide maps out the rest of race week.
Your Turn in the Driver’s Seat
Of everything on the list, the racing simulator is the one we’d queue for. PUMA promises a “high-octane” turn in the driver’s seat, and the brand’s renders put the cockpit front and centre. It sits between angled panels in Ferrari red and McLaren orange, with the PUMA logo set in a circular display behind it.
A helmet photo is fun, but sitting in a cockpit is the part of F1 that a broadcast or an episode of Drive to Survive can never hand you. Our tip is to go on a weekday early in the run, from Tuesday, 6 October. By Friday, race weekend will be pulling its own crowd into town, and a free afternoon on the Friday of race week is hard to come by anyway.
The Helmet Built for Your Feed
Then there’s the larger-than-life helmet area, which exists for one reason: your camera roll. It’s the photo you post to prove you were part of race week, even if your Sunday ends up on the sofa.
Anyone who has tried to get a clean shot at a packed fan zone will appreciate a set-up made for photos in a mall atrium, where the lighting is steady and nobody’s elbow is in your frame. Bring a friend who takes a decent photo, because a giant helmet deserves better than a blurry selfie!
A Note for Leclerc
The most personal stop is the fan wall at PUMA 313@Somerset, where you can leave your own message for Scuderia Ferrari HP driver Charles Leclerc. For the tifosi (the name Ferrari’s devoted fans go by), writing to the driver in red during his team’s race week is a small thrill that a merch haul can’t match.
The driver photobooth rounds things out, and it runs at two places: PUMA’s 313@Somerset and VivoCity outlets. That’s handy if you’d rather skip town on race week, since a photobooth trip in the south pairs nicely with a HarbourFront errand or a sea-breeze stroll afterwards.
Ferrari or McLaren? Choose Your Colours
The shopping side is PUMA’s exclusive motorsport range, split between the Scuderia Ferrari HP and McLaren Mastercard collections. Splitting the room this way is a clever move, because the race week debate over who wins on Sunday turns into which jersey you leave wearing.
If you’ve been holding off on team gear until the season felt right, a week when the cars are in town is about as right as it gets.
Paragon Has a Pop-Up Too
Paragon’s Tommy Hilfiger and Cadillac Formula 1 pop-up has been running since 1 October and continues until 11 October, with an F1 simulator, a driver suit gallery and official team merchandise.
Since both have a simulator, our pick comes down to loyalty. Ferrari and McLaren fans belong at 313@Somerset, where the fan wall and the team colours are yours. Shoppers chasing rewards points, or fans curious about Cadillac’s new team, will get more from Paragon, and with both on Orchard Road, a determined fan could reasonably hit the two in one afternoon.
🗓️ Date: Tuesday, 6 October to Sunday, 11 October 2026
📍 Location: Level 1 atrium, 313@Somerset (fan wall at PUMA 313@Somerset; driver photobooth at PUMA 313@Somerset and PUMA VivoCity)
🏁 Highlights: Racing simulator, larger-than-life helmet photo area, Charles Leclerc fan wall and driver photobooth
🛍️ Shop: PUMA’s Scuderia Ferrari HP and McLaren Mastercard collections
🏃 Campaign: Part of PUMA’s Own Your Speed, running 5 to 11 October 2026
The Speed Station packs up on Sunday, 11 October, the same day the race ends, so the window to sit in that cockpit and leave Leclerc your note is six days long. Head down to 313@Somerset early in the week, choose your colours, and keep an eye on PUMA’s stores for the rest of its Own Your Speed race week plans!
Visuals courtesy of PUMA.
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