Most people have been on the giving end of a relationship at some point. You’re the one who replies first, plans every date and remembers the small stuff, and then you slowly notice the other person stopped matching your energy months ago. ‘love 4 granted’, the new single from Australian singer will hyde and Thai hip-hop artist BLVCKHEART, was written for exactly that person.
It’s a bilingual one, out now and streaming on Spotify, with BLVCKHEART contributing Thai-language R&B verses that blend with will hyde’s vocals. For anyone in Singapore who flips between Korean, Thai and English playlists without thinking twice, it deserves a place on your next late-night bus ride home.
When Your Love Goes Unnoticed
The song speaks for people who gave everything to a relationship and ended up feeling their love and effort were taken for granted. The sharpest part of the premise is its admission that sometimes you know exactly what’s happening and still aren’t strong enough to accept it and walk away. That’s a more honest starting point than the usual revenge anthem, and it’s the part most listeners will recognise in themselves.
The song doesn’t leave you stuck there, though. will hyde hopes it reminds listeners that accepting reality hurts, but time lets you grow, heal, forgive old wounds and eventually give yourself permission to love again.
Who Is will hyde?
If the name is new to you, the quick version goes like this. will hyde is an Australian singer, songwriter and producer who makes heartfelt indie pop built on intimate storytelling and catchy melodies. He first came up as one half of electronic duo SŸDE, and his career now counts more than 100 million global streams and an ARIA Gold record.
His Asian fanbase has an origin story that K-pop fans will appreciate. Bang Chan of Stray Kids shared will hyde’s song ‘misfit’ during his regular broadcast, and a new wave of listeners across Asia followed. Since then, will hyde has worked with artists including Prateek Kuhad, Peder Elias and Stephanie Poetri.
Thailand is where his connections run deepest. Before this single, he had already teamed up with Thai acts D-GERRARD, YENTED, YEW and LANDOKMAI. ‘dream’, his track with YENTED and Korea’s MRCH, reached the Top 20 on both Spotify’s and Shazam’s viral charts in Thailand. Earlier this month, Malaysian outlet The Sun reported that Korean band KIK had released ‘ROAD’ featuring will hyde, so the pattern is hard to miss.
His résumé stretches well beyond his own releases. He was executive producer of ‘Higher’, the song Jessica Mauboy performed for the Australian Olympic Team at Paris 2024. His music has turned up in The Rookie, Netflix’s Shafted and European ad campaigns for Lipton and Carrefour, and Rolling Stone, GQ and Cosmopolitan Korea have all covered his work.
Enter BLVCKHEART
BLVCKHEART comes from Thailand’s hip-hop scene. His catalogue includes the 2025 live EP BLVCKHEART The First Solo Live. On this track, he brings Thai-language R&B verses that sit comfortably alongside will hyde’s soft, emotionally immersive vocals.
That choice matters more than it sounds. The easy route for a Western artist chasing Asian listeners is a translated chorus and a one-off feature. Keeping BLVCKHEART’s verses in Thai, with Thai script on the cover art itself, treats Thai listeners as the core audience from the first line. For everyone else, the language barrier barely registers, because heartbreak has a tone anyone can read.
First Heard Live at CAT T-SHIRT
Thai fans got to hear the song before anyone else. The duo gave audiences a first taste of it at CAT T-SHIRT 2026 earlier this year, and it drew a warm, enthusiastic response from Thai music fans. That’s about as good a stress test as a new song can get!
Road-testing a bilingual track in front of a live Thai crowd before it hit streaming was a smart call. The listeners it most needed to win over got to hear it first, and they gave it their approval.
Why It Belongs on Your Playlist
The track suits Southeast Asian listeners who already hop between languages without a second thought. A slow-burn song about being taken for granted needs no translation to sting.
It’s one single, so any grand verdict on Western artists and Asian music can wait. What will hyde has built is a steady record of returning to Thai collaborators again and again, and love 4 granted is his clearest sign yet that the relationship runs both ways.
love 4 granted is out now, so queue it up on Spotify for the ride home tonight. Then send it to the friend who always texts first, because they’ve earned a song that finally gets them!
Photos and Visuals courtesy of will hyde.
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