There is a machine on sale in Singapore right now that films the inside of your mouth while you brush.
Not a gag. James Dyson revealed the Dyson CameraJet in Paris on 1 September 2026, and it went on sale here the same evening at 5.30pm for S$699. A 100,000-pixel macro lens sits behind the brush head and scans 28 live images a second. It tracks the gaps between your teeth, then fires a conical burst of mouthrinse into one within 100 milliseconds of spotting it.
The MyDyson app streams that view to your phone, so you can watch the whole thing happen. It was the loudest thing Dyson did all month, and nowhere near the last. Two days later, on 3 September 2026, the company added three robot vacuums, a wet cleaner, a straightener and a purifier range.
Line them up and the plan is obvious. Dyson wants AI inside the dull objects you already own, starting with your molars and your skirting boards.
What S$699 Actually Buys
The Dyson Dental System ships with the CameraJet, a charging dock that refills its 12.5ml mouthrinse tank in three seconds, two brush heads and a Pogo cable. Buy direct from Dyson and a starter kit of toothpaste and mouthrinse comes with it while stocks last. Refills run S$15 for toothpaste, S$18 for the Peppermint Sensitive version and S$15 for mouthrinse. Two colourways: Ceramic Pink and Ceramic Ultra Blue.
The toothpaste is proprietary for an unusually literal reason. It leaves out SLS, the standard foaming agent, so foam doesn’t fog the lens mid-brush. A toothpaste formulated around a camera. Through the looking glass we go.
Now the number. A solid electric toothbrush costs about S$30. The Philips Sonicare 9900 Prestige, one of the priciest brushes on a Singapore shelf, has been listed around S$368.90 on local marketplaces, and the Oral-B iO Series 10 sits in a similar band. Dyson is asking close to double prestige-tier money.
What the gap buys is vision and jetting. Philips and Oral-B both do pressure sensing and app coaching. Neither carries a camera, and neither sprays rinse into the specific space it has found.
Dyson’s case leans on its own 2017 usage study, which found that nine in ten people don’t floss as often as they should, and that the average brush lasts 45 seconds against a two-minute guideline. The company also cites the World Health Organization’s estimate that nearly 3.7 billion people live with oral disease.
“Flossing is an awkward and time-consuming chore,” James Dyson said. “Few of us do it even though we know we should.” He’s right about the chore. Whether the fix is worth S$699 is a separate argument, and Dyson’s answer is a lab result: 69% more plaque removed in hard-to-reach areas than market-leading premium electric brushes, tested in brush-only variable mode.
What the Camera Sees
Dyson calls the system Gap Optical Targeting, a grand name for a lens playing goalkeeper. It runs on 16 million lines of code and a machine learning model trained on 470,000 dental images. The brush head moves nearly 1,000 times a second, and the camera strobes at 257Hz, deliberately out of sequence with that movement, so the picture stays readable.
The jet took longer to settle. Traditional water flossers use a needle-type stream, which Dyson’s own testing found punches a hole through plaque without lifting it away. The conical spray covers more area at lower pressure, which is gentler on gums and enamel. To test any of that, Dyson spent five years with the National University of Singapore’s Faculty of Dentistry developing a proxy plaque, so engineers could change the spray profile without running a clinical trial each time.
Then the small engineering nobody will notice: the tank. Conventional flossers use a straw-in-a-cup design that draws in air and loses performance when tilted. Dyson’s anti-gravity tank pairs a diaphragm pump with a pressure chamber, so the jet still fires when the brush is horizontal and you’re working the backs of your teeth.
The brush head splits duties too. Firmer inner bristles lift surface stains, softer outer bristles run along the gumline, and an RFID tag in each head counts cleans and flags when it’s time to swap. Dyson also varies the angle of oscillation as you brush, an anti-stall trick that came out of slow-motion footage of rival brushes whose bristles jam against the tooth.
A Camera in Your Bathroom
A connected lens pointed inside your body is a sentence worth sitting with, however good the plaque numbers look.
The camera runs only during live viewing or auto-jetting, no images are recorded or stored on the product or in the cloud, and images stay private to the user. The brush connects over 2.4GHz Wi-Fi and Bluetooth.
The scale of the project argues against calling it a novelty. Some 661 Dyson engineers worked on the CameraJet across six years, around 300 of them working in Singapore. Dyson has filed 38 patents on it, with 43 Singapore-based inventors named across 25 of those, and 30 dental professionals were consulted globally during development.
That is a lot of local fingerprints on a product most people will meet as a line item at a Dyson store counter. If you’d rather meet it in person, Dyson is running a launch pop-up in ION Orchard’s B4 atrium from 12 to 27 September, open 10am to 10pm daily, with hands-on demonstrations and gifts with purchase. Alongside it sits Beyond Brushing: A Dyson Oral Care Masterclass, a session co-hosted with a dental professional and built around the brush and the routine it’s selling. Sign-ups are on Dyson’s events page.
Hair Tok Gets a Cooling Trick
The Corrale CoolShine straightener is the other launch worth your attention, and the cleverer product of the two.
Straighteners have always traded damage for hold: more heat, better result, worse hair. The CoolShine adds a removable cooling attachment built around sealed copper heat-extracting pipes, an idea borrowed from the thermal engineering in the Dyson Solarcycle light. The pipes draw excess heat off each section as you style it.
The claims: up to 29% less damage against the same tool without the attachment, 154% more shine against untreated hair, and styles that hold for up to 24 hours. Four heat settings run from 145°C to 210°C, with the top one aimed at curly and coily hair. It reaches temperature in 15 seconds, weighs 200g plus 85g for the attachment, and runs on universal voltage, so it travels.
“The flexing plates gather and hold the hair with greater control, while the cooling attachment uses heat-extracting pipes to draw excess heat away as you style,” James Dyson said. It lands on 22 September 2026 in Ceramic pink, a Dyson exclusive Jasper Plum with a universal stand, and a professional Steel violet with a 2.5m cable.
The Robots Got Weirdly Specific
The R2 Nurovi Wash+Dry has been on sale here since 5 September 2026, and its best idea is a shape. Its mop pads are Reuleaux triangles, curved forms built from three circular arcs that hold a constant width, so they roll like a circle while their corners push into edges. That fixes the exact thing every round robot mop gets wrong. The dock washes the pads in 75°C water and dries them with 45°C air, and they lift 9mm when the robot meets carpet.
The R1 Nurovi Dry is the simpler sibling. Both share a Twin-capture system, where brush bristles sweep heavy debris in mechanically while the motor concentrates on fine dust, plus extending anti-tangle side sweepers and acoustic piezo sensing that reads dust levels and floor type as it goes. The R1 runs up to 120 minutes, the R2 up to 90, and both recharge and resume mid-clean. Jake Dyson, the company’s chief engineer, called the result “a range of robots that clean intelligently, precisely, and effectively across every surface”.
Then there’s the R3 Nurovi Spot+Scrub UV, which combines ultraviolet (UV) light, green laser-like illumination and an HD camera to reveal dried-on stains the eye misses, then cleans until they’re gone. It recognises nearly 200 household substances and objects, socks, cables and pet mess included, scans its surroundings seven times a second, and logs a “Clean Map” in the app showing every stain it found. There is a version of this that is useful and a version that is deeply unsettling, and they are the same machine.
Dyson has not put local prices on the three robots yet, which is the one spec that decides whether that Reuleaux pad reads as engineering or as an expensive shape. For scale, the Dreame X60 Ultra has been promoted at S$1,699 against a S$2,099 list price, and Roborock’s Saros Z70 has appeared in local listings around S$2,099.90. Buyers here get a virtual Dyson Concierge appointment for installation, a practical touch for anyone who has wrestled a dock into the corner of a Housing and Development Board (HDB) flat.
Mops, Purifiers, Everything Else
The W1 PencilWash+Dok lands in October 2026: a 2.65kg wet cleaner with 84,000 microfibre filaments, 16% more fibres than the original, and a 12-point hydration system that leaves floors 50% drier than the last model. It flattens to a 75mm working height for under-sofa runs, and its 290mL tank covers up to 320m², roughly an average four-room flat. It follows the PencilVac that Dyson billed as the world’s slimmest vacuum when it turned up in our Tech Bytes round-up.
The HushJet purifier range arrives the same month with a star-shaped nozzle of eight sculpted lobes, borrowed from aerospace airflow control and Dyson’s own hair dryer concentrators. The Big+Quiet Cool Pure+ Formaldehyde/Ioniser + UV projects 20 metres, covers 360m² at 51dB, and can move the 9,000 litres of air a person breathes daily in 27 seconds. Dyson has form in this category locally: the Purifier Cool Gen1 fell to S$419 in our 11.11 deals guide back in 2024.
The CameraJet is the headline act at a price that deserves a long think, but the Corrale CoolShine is the one most likely to change somebody’s morning.
🗓️ On sale: Dyson Dental System with the CameraJet, from 1 September 2026
📍 Where: Dyson stores across Singapore and selected electronics retailers
💲 Price: S$699, with toothpaste at S$15, Peppermint Sensitive at S$18 and mouthrinse at S$15
🪥 Launch event: Dyson CameraJet launch and Oral Care Masterclass at ION Orchard
💇 22 September 2026: Corrale CoolShine straightener, in three colourways
🤖 On sale since 5 September 2026: R2 Nurovi Wash+Dry, with the R1 Nurovi Dry from September 2026
🧹 October 2026: W1 PencilWash+Dok and the HushJet purifier range
🔬 Late 2026: R3 Nurovi Spot+Scrub UV
If a machine that films your molars sounds like your kind of upgrade, the Dyson Dental System is already on shelves and listed with the rest of the range at dyson.sg, and the ION Orchard masterclass is the cheapest way to see one work. Set a reminder for 22 September if the Corrale CoolShine is more your speed, watch Dyson Singapore’s own channels for the Nurovi robot pricing the company says is still to come, and book the virtual Dyson Concierge appointment if one of those docks is heading into your flat.
Visuals courtesy of Dyson.
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