It is time for the big SG60 celebrations, and there is nothing more Singaporean than finding good deals or limited-time merch! And just like clockwork, companies have come up with SG60 shopping deals and SG60-themed products to mark the occasion.
In keeping with the theme, we found 6 of our favourite items and promotions that you can shop for:
UNIQLO X Ya Kun Kaya Toast
Singapore’s favourite clothing brand is partnering up with Singaporean’s favourite kaya toast franchise for something uniquely local!
UNIQLO is collaborating with Ya Kun Kaya Toast as they launch a special collection of six UTme! T-shirts inspired by Singapore’s most well-loved breakfast staples. Emblazoned on UNIQLO’s popular UT T-shirts, the designs highlight Ya Kun’s rich heritage as well as spotlight the ‘Kopi’ and ‘Teh’ culture we all know and love.
Alongside the launch of the T-shirts, UNQLO customers can also look forward to some cool UNIQLO X Ya Kun Kaya Toast keychains, which can be redeemed at all UNIQLO stores till 10 August (minimum spend S$100).
For more information about the UNIQLO X Ya Kun Kaya Toast collab, visit the campaign’s page on the UNIQLO website.
🗓️Date: 1 August 2025 (Launch of UNIQLO X Ya Kun Kaya Toast UTme! T-shirts)
Dyson
Dyson is commemorating SG60 in a big way, offering a number of exciting promotions to mark Singapore’s 60th birthday.
If you’ve been thinking about buying a Dyson device, you can now get something extra with your order. From now till 9 August, every purchase of a Dyson Airwrap i.d., Dyson Airstrait, Dyson Supersonic Nural, Dyson V12s Detect Slim Submarine, Dyson Purifier Big+Quiet or Dyson Purifier TP12 now comes with a Dyson SG60 Fun Pack containing a Chitosan Pre-style cream (4ml), Chitosan Post-style serum (4ml) and either 1 x Blue Blush Pins or 1 x Dyson SG60 temporary tattoo sheet.
The Dyson OnTrac is also getting Singapore-inspired outer caps for a limited time! Dress up your headphones in CNC Chrome Red and Chalk White to show off your support for Singapore in a unique way!
Lastly, get ready for NDP with a hair makeover! Dyson is offering a complimentary NDP Hairstyling Experience, where Dyson stylists will transform your hair with two signature looks – Dreamy Layers or Effortless Top Knot. You can book a slot by heading over to the Dyson website.
🗓️Date: 21 July to 9 August 2025
Eu Yan Sang
With many stores residing within our heartland malls, Eu Yan Sang is a very familiar name to us Singaporeans, as they have continued to serve our health needs over the many years.
For Singapore’s milestone 60th year of independence, Eu Yan Sang is offering special limited-time SG60 shopping deals to EuRewards members from now to August 2025, which include:
- 2nd Buy 60% OFF – Mix and match on selected products
- 60% OFF – With a minimum purchase of two items
- $60 OFF – For the Liva Max 60caps
- $76 for 2 – For the Pure Cordyceps 90 – Hirsutella
- 2 for $60 – On best-selling favourites
You can take advantage of these promotions on the official Eu Yang Sang website.
🗓️Date: Till 30 August 2025
IKEA
IKEA may be Swedish, but for the SG60 shopping season, they are getting us red with excitement with a slew of promotions to look forward to.
They are celebrating the occasion with special S$6 and S$60 deals on selected products. Items include the BJÖRKÅSEN folding table (U.P. S$99, limited to 60pcs per store and 1pc per customer) and the KLOTSTARR cushion covers (U.P. S$12.90) that now cost S$6, while bigger items like the VITTSJÖ shelving unit (U.P. S$69) and NACKANÄS chair (U.P. S$75) get a special S$60 price.
But besides the S$6 and S$60 deals, IKEA is also offering discounts on other items! Refresh your home with new additions like the ALMARÖD mirror (U.P. S$195) which will go for S$89, or the STYRSPEL gaming chair (U.P. S$329) to level up your desk.
With the promotion running for a limited time in early August, be sure to check out the IKEA website once it goes live!
🗓️Date: 7 to 11 August 2025
LG
On the electronics side, LG is launching their biggest promotion yet – the LG SG60 Sale. Featuring discounts of up to 38%, this sale doesn’t just include their popular TV line, but also other products like soundbars, laptops, washing machines, vacuum cleaners, air purifiers, and kitchen appliances!
Score big discounts on items like the LG OLED evo AI M4 65-inch 4K Smart TV, which is now available at S$3,760 (U.P. S$6,099), or the LG PuriCare AeroBooster Air Purifier that has an SG60 price of $779 (U.P. S$839).
But the LG SG60 Sale isn’t all just about the discounts, LG is also offering grocery vouchers as a Gift With Purchase benefit for certain products. What’s more, they are running a cross-bundle promotion where customers can receive an extra S$60 grocery voucher for every qualifying purchase of an additional LG product.
To see the full list of items on sale, visit the LG Singapore Online Brand Store or authorised LG retailers across Singapore.
🗓️Date: 11 July to 11 August 2025
adidas
Finally, we have another big name that has unveiled some unique fashion wear that captures the spirit of the heartlands. adidas adds six new additions to their Rep Your Hood collection for SG60, allowing more people to give their neighbourhood some representation!
Bukit Timah, Chinatown, East Coast, Jalan Besar, Kampong Glam, and Little India all join the lineup, with each of the 17-strong collection showing off Singapore’s most iconic neighbourhoods in a charming way.
The Rep Your Hood collection is available as print on demand at S$14 per design for heat pressing onto plain tees at S$35 per tee. All 17 designs can be found at selected stores (adidas Brand Centre Orchard, adidas Marina Bay Sands, and adidas VivoCity Performance). Be sure to grab one from the collection in time for National Day!
That’s our 6 favourite SG60 shopping deals and products, but there is so much more available from other brands. Do let us know which is your favourite by sliding onto our DMs on Facebook, Instagram, or TikTok!
Photo of LG PuriCare AeroBooster Air Purifier by Kristen Ong of the DANAMIC Team. Additional visuals courtesy of UNIQLO, Dyson, Eu Yan Sang, IKEA, and adidas.
