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Mistral Refreshes Itself With a New Tagline: We take a look at what they’ve released thus far

As we head into the second half of the year, home appliance brand Mistral is unveiling its new tagline – “Live Easy, Live Cosy”. It comes as part of a refresh for the brand, as it aims to deliver more thoughtfully designed appliances that make everyday living simpler, more comfortable, and beautifully efficient.

Mistral has launched a wide range of products recently. One of the collections from last year is the release of The Horizon, showcasing what a marriage between Japanese and Scandinavian design could look like in a fan. Another is the VortexVac Series, which sees them venture into smart home cleaning for the first time.

There has been no let-up from this year as well. We take a look at some of the newest products that Mistral has released thus far this year.

Radiance hair dryers

Mistral Rebrand: Radiance
The Radiance series introduces two new hair dryer devices into the Mistral family

Mistral’s Radiance series presents the very first hair dryer products from the company. Two models make up the line, the Radiance Pro and Radiance Lite, coming with advanced features designed to simplify the daily routines for users.

Some of the key features include delivering high-concentration ionisation to neutralise static, reduce frizz and a 110,000 RPM brushless DC Motor that provides powerful, high-velocity airflow for fast drying. The Pro model additionally has an NTC Smart Thermostat Technology feature that intelligently adjusts temperature up to 100 times per second to prevent heat damage.

Greenleaf III

Mistral Rebrand: Greenleaf III
The Greenleaf III series is all about nature

Mistral also launched the third instalment of their Greenleaf series, which focuses on sustainability. Each product from the Greenleaf III launch is powered by efficient DC motors and also uses long-lasting components that help reduce the carbon footprint through lower energy consumption, which additionally extends their lifespan.

Every fan from the collection is modernised for consumers, not only featuring a homely and natural wood grain design, but also having convenient features like WiFi-enabled smart controls and online voice control capabilities.

The smallest device from the collection is the 10-inch DC High Velocity Desk Fan, which can go up to 12 speeds, has three Modes (Normal/Sleep/Circulation), and an array of movement functions – like being able to oscillate left to right at up to 180 degrees, as well as up and down, capped at 100 degrees. For a little more pizazz, the fan also offers two moodlight settings to light up your desk area.

We move up in size to the 12-inch DC High Velocity Wall Fan. Like the Desk Fan, it goes up to 12 speeds to provide good wind circulation across rooms. Additionally, it comes with a night light setting and has a motion sensor built in to power itself automatically.

And finally, we have the 14-inch DC High Velocity Stand Fan, which is the largest-sized fan from the Greenleaf III series. It’s the most powerful fan out of the release, going up to 24 speeds to provide an exceptionally strong wind performance. 

Mistral Rebrand: 14-inch DC High Velocity Stand Fan
Like all the fans in the Greenleaf III launch, the 4-inch DC High Velocity Stand Fan features a wood grain look for a more natural aesthetic

The Stand Fan also has two moodlight settings built into the back of it, with the warm lighting bouncing off the walls to add a cosy atmosphere to the environment. 

Summer Breeze Series 

Mistral Rebrand: Summer Breeze
Mistral’s Summer Breeze launch invites people to beat the heat in style

For the Summer period, Mistral introduced a new Summer Breeze campaign that features their 12-inch High Velocity Stand Fan in three summer-inspired colours – Peach Créme, Sky Blue, and Midnight Blue.

The fans provide an aesthetically pleasing option for homeowners looking to cool off during the hot season, whilst also including notable features such as 12 speed settings, 4 cooling modes, Wi-Fi voice control, and moodlight settings—combining style with power.

42-inch DC Blade-Free Fan with Air Purifier

Mistral Rebrand: 42-inch Blade-Free
The 42-inch DC Blade-Free Fan with Air Purifier combines sleekness with performance

Finally, Mistral’s latest launch is something different from traditional fans. Featuring a minimalist design, the 42-inch DC Blade-Free Fan with Air Purifier is for those who covet a sleek look alongside powerful performance.

While its bladeless design is great for families with toddlers or pets for safety, the fan is also able to take advantage of it by blowing out clean and healthier air through its HEPA 13 filtration, which removes airborne particles like dust and allergens.

And the fan’s other features further back it up, with 12 fan speeds, 5 functional modes, 120-degree oscillation, and Wi-Fi and voice control included as part of the fan experience.


Mistral Rebrand: Remote

That’s been all that Mistral has released thus far, but with the launch of the new tagline, we can be sure that the company will be cooking up more exciting things to come later this year.

In the meantime, you can check out the full list of Mistral’s products over at the Mayer official website, as well as follow their socials on Facebook, Instagram, and TikTok to catch the latest updates.


Photos by Russell Loh of the DANAMIC Team. Additional visuals courtesy of Mistral.

The DANAMIC Team

Brought to you by The DANAMIC Editorial Team!

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