Amazon’s popular Prime Day event is on the horizon, but before you actually stake out the website before it goes live, why not get a first glimpse of what deals you can get? That’s exactly what you can do if you head down to Suntec City for the Amazon Prime Day Maze!
Running from 5 to 6 July 2025, Amazon Prime Day Maze gives visitors the opportunity to get a sneak peek at the incredible deals and new product launches for Prime Day in a fun way – through an interactive experience filled with special challenges.
What can you experience?
The Amazon Maze tests whether you are truly an Amazon Prime fan. There are eight unique missions inspired by the benefits and features of Prime membership, where you’ll need speed, accuracy, and knowledge of the Prime benefits to prevail.
Participation in the maze challenge occurs in slots, with the maze operating in hourly sessions from 12pm to 7pm daily for a total of seven time slots. And since this is a challenge, there is also a prize on the line. Be the fastest participant to complete the maze, and you’ll receive a S$100 Amazon Prime Day voucher and a goodie bag containing Amazon Prime Day merchandise. As entries are first-come, first-served, do try to come early to ensure you can enter the maze!
If you need an advantage going in, here’s a teaser of what to expect in the maze. One of the challenges is Unscramble the Product, which tasks you with unscrambling jumbled letters to discover what the top Home & Kitchen picks are. Another is See Blue, See Red Game. Here you’ll use colour filter glasses to unveil hidden product names on the electronics wall, which may even entice you to check out Amazon Singapore’s tech selection. And lastly, Stream and Seek requires you to identify the shows on Prime Video.
More activities to try
But there is more than just the Amazon Prime Day Maze to experience at Suntec City. Located throughout the venue are interactive stations that spotlight a different aspect of the Amazon Prime Day experience.
For instance, there is the Prime Video Puzzle, which is a puzzle activity that has you piecing together a trending Prime Video poster in 30 seconds to reveal what show is currently hot in streaming this season. There’s also Packing Them Right, a fun little game where you try to strategically pack items into a box.
Besides the interactive sections, there are other experiences on offer to coincide with the Amazon Prime Day celebration.
The Prime Day Deals Zone gives visitors a first look at Prime Day deals from leading brands like Shark, Sennheiser, Muji, Waterpik, and more across various categories. And there is also a LEGO Play Area for LEGO fans to get hands-on with LEGO Bluey’s new launches.
That is just the tip of the iceberg for the Amazon Prime Day Maze pop-up, so be sure to drop down to get the full experience. Meanwhile, you can also get ready for Prime Day by visiting the Amazon Singapore website to peruse what is available. Who knows, you might find something you might need!
Amazon Prime Day Maze
🗓️Date: 5 to 6 July 2025
📍Location: Suntec City Atrium (Tower 3 & 4), 6 Temasek Blvd, Singapore 038986
⏰Time: 11.30am – 8pm (last entry at 7.30pm)
Visuals courtesy of Amazon Singapore.
