As a teenager, I recall buying bread the night before school days for breakfast the next day; I never really had time to sit down and have a proper meal, as I had to rush out of the house to make it to school on time. Bakery chains like Breadtalk, then, were my saviours. This year, Breadtalk will be celebrating its 25th Birthday. Having started as a homegrown brand in 2000, it has grown to have over 400 outlets globally, and come July, they will be having special deals all month long!
Flosss Buns
When you think about Breadtalk, the very first bun that comes to mind will most certainly be their Flosss Bun 松松 (S$2.30) – A simple bun covered all over in floss, that has left a deep impression in the minds of Singaporeans till this day. Or perhaps you like a little bit of spice in your life? Well, its counterpart with an added kick – the Fire Flosss 火辣松松 (S$2.30) too, is a cult classic, having also been an instant hit amongst the population.
So what better way to celebrate Breadtalk’s 25th Birthday than with a week-long deal from 24 to 30 July? Customers can mix and match any 6 Flosss and Fire Flosss buns for just S$10.80, meaning you can go ahead and satisfy your cravings, or grab breakfast for the whole family!
A Hint of Nostalgia
Over the years, there have been many new additions and limited releases of certain buns that many loved, so for their 25th Birthday, Breadtalk is bringing back some of them, such as the Golden Lava Flosss 咸蛋金松 (S$2.50/ bun, S$4.50/ 2 buns), which was introduced back in 2018 amidst the salted egg hype.
A nod to some old classics, too, as the Moshi Mushroom 三菇六婆 (S$3/ bun, S$5/ 2 buns) and the Crouching Tiger, Hidden Bacon 卧虎藏宝 (S$4.20/ bun, S$7.50/ 2 buns) make a long-awaited return to shops, having been released in 2000 and 2001 respectively, and made a strong impressions in the hearts of consumers.
Last but not least, the fiery Spice Girl 辣美眉 (S$2.50/ bun, S$4/ 2 buns) too, will be coming back to shelves, with its nod to a stuffed red chilli found in the familiar local dish of ‘Yong Tau Foo’ appealing to locals.
New Buns on the Block
We, as Singaporeans, always want to try new and different things, and Breadtalk is here to cater to that feeling by bringing some new additions to their range of baked goods!
Introducing the 4 new additions – Knotty Blueberry Bun 蓝莓小结, Knotty Cheesy Garlic Bun 香蒜小结, Strawberry Cream Bun 草莓乳酪排包, and Sweet Potato Bun 地瓜排包, all sure to delight your tastebuds.
The Knotty Blueberry Bun 蓝莓小结 and Knotty Cheesy Garlic Bun 香蒜小结 will both be retailing for just S$1.20 from 1 to 16 July, offering up a great, cheap option to have as a snack. Meanwhile, the Strawberry Cream Bun 草莓乳酪排包 and Sweet Potato Bun 地瓜排包, both available in packs of 4 pieces each, will cost just S$5.50 for two packs, a promotion that will last throughout July.
Sweet Treats and Snacks
Who doesn’t love a sweet treat? There are even more Swiss Roll options now, with the addition of the new Strawberry and Mango Swiss Roll, both packed full of flavour with strawberry custard buttercream and mango custard buttercream, respectively. Both rolls will cost S$6.80 from 17 to 31 July as part of their birthday promotions, down from their normal price of S$7.80.
Moreover, more new muffins are coming to stores, with three new additions to the muffin family in the form of the Banana Muffin, Coffee Muffin and Green Tea Muffin, perfect for a little snack during tea breaks or when you’re feeling peckish!
Not to be outdone by the rest, there will also be new additions to the cake family, with the sweet Coffee Almond Cake and the salty Spring Onion Floss Cake, both contrasting each other, yet at the same time offering up great flavour. Both cakes will cost S$1.50 from 17 to 31 July, before going back to S$2 and S$2.40 for the Coffee Almond and Spring Onion Floss Cake, respectively.
For fans of their ever-popular Japan Light Cheesecake, Breadtalk is also releasing a new flavour – the Jasmine Light Cheesecake (S$10), which offers a floral twist that promises a light and airy bite in each slice.
To top it all off, for little snacks to go with your tea or coffee, the new Coffee Palmier (S$4.80/ 5pcs), along with the Caramel and Salted Egg Croissant Bites, packs buttery goodness and crunch all into a mouthful, perfect for a mid-day break. Customers can mix and match their choice of any three Palmier Pastries or Croissant Bites for the special price of S$11.80.
Deals, Deals, and more Deals
Don’t we all love deals? It’s one word that will most definitely catch the attention of many consumers. In celebration of SG60 and Breadtalk’s 25th Birthday, customers can pick up a pack of Horlicks Chocolate Drink for only S$0.60 from 1 July to 31 August 2025! Moreover, till 30 September, DBS and POSB Passion and Everyday Card members can also purchase certain buns for only S$0.60 each.
This next deal will have you on your toes; From 14 to 16 July, choose from 20 different varieties of buns, including the classic Flosss and Fire Flosss, and pay S$10.80 for 6 of them! Expect long queues for these two days, but it will be worth it.
As for other deals, customers can enjoy Marble Buns (Chocolate/ Kaya) at 2 for S$5.50 for the whole of July. They can also pick up pizzas at 2 for S$7 every Friday and Saturday for the month of July, choosing from 3 flavours, Hawaiian Paradise, Spicy Tuna and Tomato Pesto. Last but not least, grab some butter cookies (Regular/ Chocolate) for just S$10, with the deal lasting throughout July too!
With so many great deals being announced to celebrate Breadtalk’s 25th Birthday, be sure to snag some for yourself throughout the month and make full use of the many offers! You can also check out their Instagram or Facebook pages to stay in the loop on any updates on their promotions!
Visuals courtesy of Breadtalk Singapore.
