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Built to Perform, Fit for All! G-SHOCK Drops Their New LIMITLESS Collection

Let’s face it–when it comes to exceptionally durable watches, G-SHOCK’s reputation is pretty much bulletproof. But now, they’re taking that legacy to the next level and dare I say, past the limit?

Say hello to LIMITLESS–Built to Perform, Fit for All: the latest G-SHOCK campaign and collection that’s got utility, style, and sustainability packed into every watch. Think gear that’s tough enough to take a beating, sleek enough to turn heads, and even conscious enough to care for the planet.

Through a collection that highlights the versatility and resilience of the GD-010 and GA-010 (both of which you’ll learn more about soon!), G-SHOCK hopes to showcase the power of perseverance, thereby inspiring wearers to push boundaries, defy limitations, and embrace every adventure.

So with that said, let’s break down all the nitty-gritty details of this tougher-than-tough collection, including why true strength goes beyond just durability.

Built for All Terrains, Designed for All Lifestyles

G-SHOCK LIMITLESS Cover Image Coals
Utility-core watch design, now more wearable than ever

So, what’s so special about these watches? For starters, with a shock-resistant structure, the GD-010 and GA-010 are built to withstand the toughest conditions, making them the ideal companions for everything. From day-to-day errands to weekend passions, these timepieces are the perfect partners to keep you ticking through it all.

What’s more, they’re also made for the long haul: equipped with an impressive 10-year battery life, these watches offer long-lasting performance you can rely on for years to come. 

Finally, in addition to their robust functionality—great news for all you environmentalists out there—this latest lineup also comes with an eco-focused edge, staying true to G-SHOCK’s ongoing commitment to sustainability. 

The GD-010 and GA-010 are crafted using bio-based resin, reducing the environmental impact without compromising on either quality or durability. This thoughtful design reflects G-SHOCK’s dedication to creating high-quality products that stand the test of time, whilst making a positive impact on the planet. 


G-SHOCK LIMITLESS Cover Image Dirt
G-SHOCK isn’t just designed for performance; it’s also built for life’s challenges, both big and small

Check out the full range of LIMITLESS utility watches online via its dedicated webpage and or at the nearest G-SHOCK CASIO store using the official store locator! For more information about the collection and others like it, follow G-SHOCK on both its Instagram and TikTok. And with that, catch you at the next G-SHOCK campaign!


Visuals Courtesy of CASIO Singapore.

Caden Ng

I like ice kacang

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