Sneakerheads, listen up! New Balance is bringing back Grey Days, a month-long affair that celebrates its signature shade. Been eyeing fresh drops or legendary comebacks? Now’s your chance. Let’s dive into why grey is having its loudest quiet moment yet.
Grey Days 2025
New Balance has officially kicked off its annual tribute to grey – the shade that’s as much a part of its DNA as killer cushioning and cult-status kicks. Born out of the gritty 1980s street scene, New Balance’s iconic grey stood in proud contrast to the neon chaos of the decade, designed to blend with the concrete jungle and stride confidently through it. And it’s still hitting today!
Highlights
This year’s Grey Days collection is pulling no punches. We’ve got the 1906 Loafer – a sleek mash-up of classic penny loafer cool and sneaker comfort. Formalwear? Streetwear? Why not both? Try it on when it drops on 14 May!
Then, for the runners and style hunters, ABZORB 2010 and 471 are hitting the shelves on 22 May. These models channel New Balance’s running heritage but with a modern spin, built to turn heads and put in the miles.
And just when you think Grey Days couldn’t get any better, the 1300JP makes its ultra-rare return on 29 May! This isn’t just any sneaker – it’s a grail, reissued only once every five years and crafted with great attention to detail. Collectors, if you’ve ever dreamed of owning a true piece of sneaker history, this is your moment!
Of course, it’s not just about the shoes. From lifestyle essentials to performance beasts – and even a kids’ range – the entire Grey Days collection is stacked with 21 footwear styles and 11 apparel pieces.
Get Yours Now!
So, what are you waiting for? Lace up and move fast to cop yourself some Grey kicks! Every stitch and sole is a tribute to the understated cool this shade represents.
🗓️Date: 1 May to 31 May 2025
💲Price: S$65 to S$439
The Grey Days 2025 collection is now available at selected New Balance stores and retailers, but if you want to beat the crowd, get your pair(s) online via the official New Balance website!
Visuals Courtesy of New Balance Singapore.
