Does It Matter To You? Don’t Miss All That Matters 2024!

Have you ever wondered what goes into conceptualising a music video? What about the creation of your favourite video games? The entertainment industry is vast and full of intrigue, and it’s fascinating how fluid it can be in its ever-changing landscape. Like domino blocks, a single change in any part of the industry will undeniably affect everything else. 

If the industry’s dynamic nature is something you’re eager to thrust yourself into, then All That Matters 2024 may be the event for you! Made for networking and cross-industry collaboration, All That Matters is an event for creators by creators. Here, experts gather together and share their unique insights into the industry. 

Now in its 19th year, All That Matters runs from 16 to 18 September 2024. Hosted at Hilton Singapore Orchard, let’s buckle up and get ready to meet the biggest names in the entertainment industry. There really is no better place to mingle with the cream of the crop!

Throwback to All That Matters 2023 – what an enormous turnout!

Organised by the same minds behind CreatorWeek 2024 and All That Matters 2023, All That Matters 2024 is brought to you by Branded. This year’s lineup is filled with star speakers as well as more than 70 global industry leaders from renowned brands. Curated to inspire, these speakers represent the core of All That Matters. 

With an underlying theme of AI, this year’s conference presents 7 different tracks – Music, Sports, AI, Gaming, Web3, Marketing, and Content – each divulging a wide range of topics for you to sink your teeth into.

The Music Matters track reveals how publicity and marketing can be transformed to embrace new opportunities. Fans can look forward to the ‘What Matters to the Award Winning Musician, Actor, TV Personality and Entrepreneur Eric Nam’ session, where the American singer-songwriter talks about his all-rounded career, ranging from being a musician and TV personality to the co-founder of DIVE Studios. Renowned in the KPOP scene, Eric Nam (DIVE Studios). Everyone has heard Eric Nam‘s hits like ‘I Don’t Know You Anymore’ and ‘Honestly’. Discography aside, Eric Nam is well-known for hosting the DIVE Studios’ Daebak Show and his appearances alongside other KPOP stars in original long-form content by the agency. 

Sports fans and athletes won’t want to miss the Sports Matters track as incredible breakthroughs are unveiled and the sports experience is brought to another level by technology. Check out the ‘What Matters to McLaren F1 Academy’s Bianca Bustamante’ session as the 19-year-old Bianca Bustamante (McLaren F1 Academy) shares her experiences and ambitions. Having been part of numerous carting competitions both locally in the Philippines and internationally since she was 5, the young racer has poured her entire life into racing. Her goal? Prove that Asian drivers can compete to win on a global stage and demonstrate that women can not only survive but also thrive in such a male-dominated environment. 

Just some of the names to look forward to!

Meanwhile, AI is getting bigger and bigger, but its evolution may be hard to keep track of. As artificial intelligence grows more prevalent in society, the AI Matters track brings about a fresh approach to a myriad of domains, revamping fan engagement, business strategies and content creation. Head down to the ‘Artificial General Intelligence (AGI) Matters’ session featuring headliner Dr. Ben Goertzel (SingularityNET) as speakers discuss the possibilities of further collaboration between machine and human society beyond the data-bound nature of AI today.

Discover the importance of intersecting multiple industries as the Marketing Matters track presents the ‘Impact Matters – Driving Commerce with Compassion feat. Kweku Mandela’ session where Global Citizen’s and House of Mandela’s Kweku Mandela share methods for amplifying audience engagement and pushing for change on a global scale. 

For gamers, have you ever wanted to be the trendsetter of gaming? Well, the Gaming Matters track brings you the ‘Gaming Matters to TikTok’ session, showcasing the significance of the social media platform and trends in all things gaming. Other sessions display how you’ll be able to immerse and personalise your experience as AI is woven into the elements of gameplay and  tailored to each player.

Content creators, dive into the Content Matters track and learn how to stay on top of the curve in the complex world of content creation. In the ‘David and Goliath: The Micro vs. Mega Influencer Approach’ session, panellists discuss and debate the pros and cons of working with celebrities and influencers.

Completely lost and confused over NFTs, blockchain and the like? Well, the ‘Why Web3 and NFTs Matter to Everyone’ session is here to help. Navigate the labyrinthine world of Web3 and more in the Web3 Matters track as it spotlights new economic opportunities as well as novel viewpoints when it comes to various industries. 

@matters.asia

2 weeks to go and we’re setting the stage for All That Matters 2024! Last Wednesday, we welcomed VVIP friends and partners at Catapult for ATM 2024 Preview which explored the future of entertainment through a leadership lens. We also examined the impact of AI on music, sports, gaming, content, web3, and marketing, uncovering how innovation drives industry transformation and new business models. Grab your tickets now before it’s too late: bit.ly/3X0w0Xk or visit link in bio #matters24 #allthatmatters #Conference #networkingevent #CareerGrowth #entertainment #industryleaders #leadership #business #gaming #music #content #marketing #web3 #AI #sports

♬ original sound – Matters.Asia – Matters.Asia

With so much in store, there will surely be something for everyone! Over the course of three exciting days, engage in numerous thought-provoking debates and discussions. Imagine incredible visionaries of the entertainment industry all in one place, sharing ideas and inspiring each other with different viewpoints. The possibilities are truly endless! 

Here’s how you can be a part of it

Can’t wait to be part of such a revolutionary event? Well, tickets are now on sale with the Content Pass at US$649, allowing attendees to partake in 2 days of live content as well as a chance to network with industry visionaries. Not enough for you? Well, VIP passes are available as well at US$1,299, allowing for an additional day of live content as well as exclusive networking opportunities! 

But just for our readers, here’s an exclusive deal for you. Just by following our link, you can get 15% off all passes!  

And if you’re a sports student, you’re in luck! Aiming to galvanize the next generation of sports professionals, this year’s All That Matters will be featuring the Sports Matters Academy, which is free to attend. Academy passes include free access to the main conference as well!


All That Matters 2024

Don’t forget to mark your calendars!

Want all the deets? Well, head on over to www.allthatmatters.asia for tickets and the full-fledged agenda! 

🗓️Date: 16 to 18 September 2024
📍Location: Hilton Singapore Orchard, 333 Orchard Rd, Singapore 238867
💲Price:


Visuals courtesy of Branded

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