Oh, Swee Heng, you’ve done it again. Just when you thought the home-grown giant of a brand had completed its overtaking of every item possible in the baked goods department with their new sandwich, croissant, and bagel brands that spawned across the island in quick succession, Swee Heng is taking on two more baked goods with one stone.
Can you guess what it is? Perhaps this will clue you into what confectionaries Swee Heng has set their sights on! Can I get a drum roll for the new toast of the town, please…
It’s Toast & Roll, Swee Heng’s latest speciality concept brand specialising in toast bread and roll cakes! As the sixth hat of baked goods that Swee Heng is wearing, Toast & Roll promises a divine spread of both the sweet and savoury! With a variety of tastes and textures for any occasion, get ready to stop, drop, and roll for what Toast & Roll has to offer!
Signatures
Toast & Roll’s menu features an assortment of over 50 delightful bakes to satisfy any taste bud, but we’ll be focusing on the must-tries of this establishment. Every bakery has its signature item, but Toast & Roll has not one, not two, but four signatures to show for it!
Did you take a gander at Toast & Roll’s adorable signage? If you’re in love with the cute cat and bunny duo on their logo, then you’ll be delighted to know that this darling duo can also be found in the Cutie Cat and Happy Bunny Toast!
As a brand specialising in toast, Toast & Roll’s version of the classic browned bread we all know and love is anything but ordinary. Standard in every Toast & Roll toast, the Cutie Cat and Happy Bunny Toast, unsurprisingly in the shape of a bunny and cat, is made with premium Japanese flour, which means superior quality and a fine texture!
This simple yet delicious treat is also enhanced with natural flavourings such as multigrain and beetroot. Rest assured that all ingredients, whether imported or local, are of high quality, as Swee Heng is dedicated to using only the finest!
Another toast signature Toast & Roll has on its sleeve is the XL Tang Zhong Raisin Toast! If you think toast is just all hard and crunchy, think again! Tang Zhong, also known as a water roux, is a paste of flour cooked in water or milk to improve the bread’s texture, so this means the toast has an incredible softness and moistness alongside an extensive wheat aroma.
And yes, this also means that using dough with high water retention would prolong the bread’s shelf life whilst still keeping it soft and chewy, so no need to fuss over stale bread and savour this delicious treat a little longer!
Toast & Roll’s line of signatures cannot be complete without at least one cake, and filling that spot is their Hokkaido Butter Chiffon Cake! This light and fluffy cake is made with high-quality French butter, which imparts rich and creamy flavours, a perfect match to the richness of this cake’s butter flavour.
Can’t get enough of Toast & Roll’s creamy creations? Then, the final signature item to round up this signature list will tie together the package nicely. Enter the Cream Cheese Walnut Macaroon.
No, this isn’t the small drop cookie of French origins. Rather, it’s a luxurious confection that features premium Japanese-style flour, USA walnuts, and a unique blend of cream cheese.
Toast
Now that you’ve had a taste of the signatures on Toast & Roll’s menu, be prepared to raise a toast to their toast line!
Want something closer to home? Enjoy local favourites like Pandan Kaya w Peanut Butter Toast, a fusion of sweet, aromatic pandan kaya jam and creamy peanut butter spread made with premium New Zealand Anchor butter.
For something a little more out there, have yourself a unique combination of Toast & Roll’s Salted Egg & Yam w Mochi, which blends savoury salted egg yolk with sweet yam and chewy mochi.
On the opposite end of this rather indulgent bite is the Walnut High-Melt Cheese Healthy Seed, which is packed with nutritious seeds and a creamy high-melt cheese cube made with Japanese-style flour!
And for more comforting goodness, get yourself the Taiwan Pumpkin Mochi Cheese Toast, which blends the natural sweetness of Taiwanese pumpkin with the gooey satisfaction of mochi and cheese. It is made with 100% Taiwan pumpkin and premium New Zealand butter.
Roll
The toast collection sounds amazing, I can’t lie, but Toast & Roll’s array of roll cakes is also putting up a good fight with what it has to offer!
The first roll cake to step up to the plate is the Strawberry Shortcake 4’’, a fluffy sponge cake filled with fresh strawberries and luscious whipped cream. Then savour Japan’s flavours with the Hokkaido Taro Pudding Roll, a steam-baked chiffon made with Japanese flour, topped with yam filling, taro crumbs, and smooth pudding.
And to keep the culinary trip to Japan going, we have the Hokkaido Mix Fruits Roll, a sensory feast for both the eyes and mouth, as a mountain of colourful fruits crown this fluffy roll.
Finally, to end the roll cake line on an indulgent note, we have the zesty Lemon Glazed Pound Cake, a moist, buttery confection with a tangy lemon glaze for a refreshing finish!
Of course, these aren’t the only items on either Toast & Roll’s toast and roll cake collections, but these are the highlights not to be missed!
Toast & Roll
From a single bakery into an umbrella of brands, Swee Heng continues to be on a roll by adding Toast & Roll to its impressive collection of brands!
Whether you want to beat the rush hour by getting a quick bite or you wish to wind down after a long day with some sweet and savoury goodies, Toast & Roll is everything you need and more!
Given that Toast & Roll only just opened its doors last month, the toast-and-roll-cake brand currently has one store for you to patronise. So before more outlets pop up nationwide, why not give the OG outlet a shot?
📍Location: Jurong Point Shopping Centre (Jurong Point 1) #JP1B1-02 Singapore 648886
⏰Opening hours: 10am to 10pm daily
For more information, visit Toast & Roll’s socials on Facebook and Instagram.
Visuals courtesy of Toast & Roll.
