When you think of the world’s top beer brands, Heineken is definitely one that comes to mind. The brand has long solidified itself as a favourite choice in its market. Since its founding in 1873, Heineken has always championed Good Times, encouraging positive social interactions over beer.
To commemorate their 150th year of Good Times all over the world, Heineken presents Destination Good Times, a two-day celebration taking place right in the heart of town! Here’s what you can expect from the highly anticipated event.
Destination Good Times is happening on 28 and 29 July 2023 from 5.30pm to 10.30pm. Hosted at Tanjong Pagar Distripark, the event aims to bring all the world’s Good Times right to our doorsteps for us Singaporeans to enjoy!
Debuting in Singapore: The Boiler Room
Heineken’s connection to music is well-known all over the globe, and they have a special treat in store for us here in Singapore: the local debut of London underground club music mavens, The Boiler Room, as part of Destination Good Times.
The Boiler Room is a ground-breaking force in the underground club music scene, gathering a super-dedicated following in the world of music connoisseurs, ravers, and artists.
Singapore’s edition of The Boiler Room has a stellar lineup of rising stars in the DJ scene, including Jenn Chunes, Bongomann, A’alely x PETYET, Dean Chew ft. Kaye, Helios XL, Zig Zach, Sivanesh, and Kindergarchy.
Meanwhile, people can experience the headline acts of Berlin-based Alex Kassian and the Dutch Duo Kamma & Masalo, who will bring a brand of feel-good house and raw, contrasting sounds to the fore at the weekend event.
With these talents working the deck, Destination Good Times is guaranteed to be scored by awesome head-bopping beats!
Introducing the He150ken World Bar
Heineken has a rich history of fans embracing Good Times by personalising their experiences with the beer. To celebrate the diverse ways Heineken beer is enjoyed worldwide, Heineken is collaborating with bartenders from Sago House, ranked 31st on Asia’s Best Bars list, to create the He150ken World Bar.
Featured on the carefully curated World Bar Menu is a wide range of Heineken-infused cocktails, inspired by many fan-favourite traditional ways of enjoying Heineken from Vietnam, Mexico, the Caribbean, Taiwan, and even Singapore!
So whether you’d like to savour your Heineken with ice as they do in Vietnam, or mix it into a Michelada cocktail from Mexico, these expertly crafted cocktails will surely celebrate the worldwide love and appreciation for this iconic beer.
He150ken | The Salvages: An Exclusive Collection
Back in June, Heineken collaborated with local culture pioneers The Salvages to kickstart their celebrations and create “He150ken | The Salvages”, a collection of exclusive t-shirts that celebrates the spirit of Good Times.
The Salvages took a “reconstructive” approach to the vision of the collaboration, producing three different designs by remixing classic Heineken designs from the brand’s deep archive of posters and design elements.
If you weren’t able to check out this exclusive collection back when it launched, don’t miss your chance to do so when it arrives at Destination Good Times!
How can I go?
Two ticket packages are available for Destination Good Times: the Standard 1-day (includes 2 free Heineken beers) for S$38, and the 2-day Festival (includes 2 free Heineken beers per night) for S$60. The ticket packages are available for purchase at the Hapz website.
So what are you waiting for? Don’t miss out on the opportunity to have an unforgettable experience at Destination Good Times, brought to you by Heineken!
Destination Good Times
Date: 28 and 29 July 2023
Location: Tanjong Pagar Distripark, 39 Keppel Rd, Singapore 089065
Price: Standard 1-day (includes 2 FREE Heineken beers): S$38, 2-day Festival (includes 2 FREE Heineken beers per night): S$60
Opening hours: 5.30pm to 10.30pm
Tickets can be purchased at the Hapz website!
Follow Heineken’s social media page on Instagram to get more updates in the lead up to the event.
Visuals courtesy of Heineken Singapore.