I don’t know about you, but I believe the only silver lining to completing a dreaded 2000-word essay is hearing the sound of my mechanical keyboard as I ferociously type, racing against time. I don’t think anything is more satisfying than hearing the rhythmic click-clack of keys as you swiftly move your fingers across the keyboard.
If you are nodding your head in agreement, I have some exciting news! Logitech has just launched a new series of vibrant and chic keyboards and mice under their POP Studio Series! Keyboard geek or not, this series is sure to turn heads.
Made for the young at heart, the POP Studio Series introduces three eye-catching sets of keyboards, mice and desk mats ready to elevate your desk set-up. Daydream is seemingly out of Willy Wonka’s colour palette with a mix of pastel lilac, yellow and turquoise hues. On the other hand, Heartbreaker screams unabashed boldness with its different coral shades. Finally, Blast is a sophisticated and sleek contrast of yellow and black tones. With colours designed to lift the spirits, it’s safe to say that working at your desktop won’t be much of a chore anymore.
Besides its unique colours, the POP keyboard stands out because it recognises the expressive nature of its consumers – literally. With eight swappable emoji keycaps in the box and four on the keyboard itself, sending a skull emoji at a ridiculous joke or a fire emoji after hearing the latest banger is simply one click away! You can also easily customise the emoji keys to your favourite emoji or another handy shortcut using Logitech Options software, available via a simple download for PC or Mac.
While the keyboard provides users with the satisfaction of hearing the rattles of the keys, its counterpart, the POP mouse, is made for whisper-quiet, smooth and effective working. It’s almost as if the POP mouse embodies the spirit of a Ninja. Built with SilentTouch Technology, the mouse makes minimal noise.
It can also quickly shift gears with its SmartWheel, changing from high-precision tracking to speed scroll mode. This intuitive feature helps you whizz through long documents with just one confident flick. With the keyboard and mice built for effectiveness as well as quirky customisation, the POP series truly equips you with the best of both worlds.
Onto some technical specifications, the POP series boasts durability – a signature of Logitech. The keyboard has an impressive three-year battery life and keys that can endure up to 50 million strokes. The mouse is also built with two-year battery life. In addition, the products require Bluetooth connectivity and are compatible with iOS and Windows.
But that is not all! The POP series is Logitech’s boldest foray into capturing the imagination and creativity of their younger consumers.
As such, the brand has collaborated with Coco Boss, a local coconut shake brand, to come up with three exclusively crafted drinks to celebrate the launch of their new series! The drinks, Dreamy Taro, Popcorn Fiesta and Strawberry Bubblegum, each correspond to the colours featured in the POP series. Additionally, purchasing any of these POP drinks allows you to get a matching reusable cup sleeve for free! Of course, it’s hard to say no to a cup of good coconut shake, especially in this sweltering weather. What’s more, when you’re guaranteed a cute cup sleeve.
While all flavours satisfy the taste buds, Popcorn Fiesta is a must-try, especially for those who have a sweet tooth like me. The sweetness of caramel popcorn, infused with coconut goodness, is simply irresistible and unlike anything you have ever tasted. Available for a limited period, you can grab these lip-smacking drinks from 13 July to 31 August at Coco Boss outlets in Space@Kovan, Peninsula Shopping centre, Wisteria Mall and Alexandra Central.
The desire to appeal to ‘Gen Zs’ is pervasive across many companies, but such a desire often comes with treading a fine line between creative and cringe. Logitech has leapt on this tightrope many a time and has a track record of achieving the former.
With the POP series, it’s clear from the get-go that the series was designed to appeal to the younger crowd. With lively colours, advertisements featuring pop star Lizzo and taglines such as ‘Personality that Pops’, it’s no secret that Logitech’s strategy was formulated with Gen Zs in mind. But what makes the series work beyond catchy copywriting and trendy design is the understanding that youths don’t merely seek frivolous fun. Beyond a dynamic facade is a promise of effectiveness, durability and versatility – all of which Logitech lives up to and delivers.
The POP series is available now at all authorised retailers. The suggested retail price is S$169 for POP Keys and S$54 for POP Mouse. POP Bundle Kits are available for S$199, at major consumer electronics stores such as Courts and Challenger, while stocks last. It includes 1 POP Keys, 1 POP Mouse, 1 Desk Mat and 1 exclusive Palm Rest, only available with the Bundle Kit.
Whichever your style, why not pop back some colour onto your desk! If you’re looking for a setup to turn heads, the POP series definitely takes the cake.
Photos by Sunny Low of the DANAMIC Team.