Beloved Retailer Robinsons is Back, Now as an Online Store!

Though Robinsons boasted a rich history in Singapore dating back to the 1880s, it still fell victim to the hands of the pandemic and unfortunately had to close down its last store in 2020 due to the weakening demand. This was sad news to many Singaporeans, because for the longest time (163 years, to be exact), Robinsons had served as an iconic retailer for the country.

That’s why, I’m eager to share with you the exciting news that Robinsons is making a return, this time as Robinsons Online! As the name suggests, Robinsons is coming back as a fully digital, state-of-the-art, vertically integrated online store that will be going ‘live’ on 24 June 2021.

Robinsons Online Store: Jordan Prainito
Mr Jordon Prainito, incoming Managing Director of Robinsons Singapore

With its head office based in Singapore, the newly independent Robinsons Department Stores Online Pte Ltd will be headed by Mr Jordan Prainito, the former Managing Director of Canningvale Australia, one of Australia’s fastest-growing online businesses. Under Mr Prainito’s leadership, Canningvale evolved from a wholesale supplier into a multi-million dollar business in just five years.

The incoming Managing Director of Robinsons Singapore, Mr Prainito said: ‘The brand has a rich history, and it strongly resonates with Singaporean and South East Asian customers. The global pandemic has expedited the mainstream adoption of online shopping. We think now is the right time to pivot to a digital-first strategy.’

Moroccanoil hair mask, one of the many products in Robinsons’ vast catalogue 

So what can you expect with Robinson’s Online? Well, the online version of the beloved store will be presenting a value-oriented, rationalised product offering of over 200 specially-curated brands! Offering a whole new experience, there will be an entire array of items to browse through, some familiar, some homegrown, and some new-to-the-market. Not to mention, exciting collaborations will also be debuting exclusively on the platform!

In this age where so many of us are avid online shoppers, Robinsons Online is sure to meet all expectations. With the carefully curated catalogue, secure checkout process, and easy-to-navigate website layout, the store has everything you could ask for in an online store! And, to put the icing on the cake, all of these items are of high quality with a reasonable price, so those who are more price-sensitive, worry not!

So, do look forward to the relaunch of the iconic brand, where you can shop to your heart’s content once more!

Visuals Courtesy of Robinsons Singapore.

Wan Xin Ng

A film student who loves cats, books and games!

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