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A Perfect Match-a: Magnum’s first Asian Inspired Flavour in Singapore with Magnum Matcha!

Lovers of Matcha will be psyched to hear that Magnum has launched the all-new Magnum Matcha! An indulgent offering, the newest flavour offers a rich, authentic matcha flavour that is sure to tingle your taste buds.

Magnum Matcha Key Visual
Magnumโ€™s first-ever Asian-inspired flavour in Singapore, Magnum Matcha

Made with high-quality matcha powder, the Japanese-inspired flavour perfectly complements the decadent Belgium chocolate Magnum is famous for. The latest in Magnumโ€™s extensive flavours, Magnum Matcha is the brandโ€™s first Asian-inspired flavour in Singapore. The expertly-crafted crunchy chocolate and soft, aromatic matcha ice cream is sure to bring you to a new level of satisfaction! 

Moreover, Magnum invites you to escape the ordinary in Magnumโ€™s Mini Matcha World! Inspired by seven unique Japanese zones, including bustling cityscapes to scenic locales, you can explore a whole new world inspired by the newest Magnum flavour. 

Magnum Mini Matcha World
Look for Mini Matcha ice-creams to win some exclusive prizes

Players can expect a series of quests, leading you to look for hidden Mini Matcha ice-creams in the seven different zones to stand a chance to win some exclusive prizes. Prizes include free ice cream, or foodpanda discount codes! Do also look out for the ten elusive Green Magnums hidden within the world. These allow ten lucky players to win the grand prize; a two-night suite stay at The Capitol Kempinski Hotel Singapore (thatโ€™s worth up to S$2236)! 

Thatโ€™s right; you get a chance to win an expensive suite stay at one of the finest hotels in Singapore just by exploring the world! Do visit their website for more information on the mechanics and prizes! 

Magnum x Sourbombe Bundle
Magnum Matcha x Sourbombe bundle

And thatโ€™s not it! Magnum is also collaborating with local artisanal bakery, Sourbombe, to launch a limited-edition Magnum x Sourbombe bundle. Inspired by Magnumโ€™s newest Matcha flavour, as well as the Mini Matcha World, Sourboumbe will be launching three exclusive flavours of their signature bomboloni. 

These flavours include: 

Magnum x Sourboumbe: Matcha World
Matcha World
  1. Matcha World: Earthy Uji Matcha-infused cream, Valrhona chocolate shards with matcha white chocolate swirls 
Magnum x Sourbombe - Momo Sakura
Momo Sakura
  1. Momo Sakura: An ode to spring, poached peach-infused custard, finished with beautiful Sakura deco 
Magnum x Sourbombe - Hojicha Caramel Crunch
Hojicha Caramel
  1. Hojicha Caramel Crunch: Fragrant Hojicha cold-steeped in milk and sprinkled with a toothsome caramel crunch

More information on their collaboration will be available on Magnum and Sourbombeโ€™s social channels, so do keep a lookout for that!

So, what are you waiting for? Crack into a brand new indulgent experience with Magnum’s newest flavour. You can buy them at  $10.90 for a multipack of four, or a multipack of six Magnum Classic and Magnum Matcha Mini. They are also available in the Impulse size at S$3.90 each.

Get your own Magnum Matcha at your nearest supermarkets or convenience stores now!


Cover photo by Darren Chiong of the DANAMIC Team. Visuals courtesy of Magnum Singapore.

Wan Xin Ng

A film student who loves cats, books and games!

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